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Automated Reporting: Access your campaign data daily

Automated Reporting is the recommended way to retrieve your DOOH campaign performance data from the Displayce DSP. Every day, a complete campaign report is automatically generated and delivered to your storage infrastructure, ready to plug into your BI tools.

Overview

Displayce provides an automated daily export of your campaign performance data.

Once configured, a report is generated every day and securely delivered to your S3 bucket. This enables your teams to automate reporting, build custom dashboards, and integrate Displayce data into your existing analytics environment without any manual intervention.

 

Delivery Specifications

Item Expected format
File format Parquet
Delivery frequency Daily
Default delivery time

12:00 CET (can be adjusted upon request)
Reporting period

Previous 24 hours
Delivery destination

Preferred delivery : s3 bucket hosted by you.

If another mode of delivery is preferred on your side, please contact us.
 Access method

Authentication used : SAS token / AWS Access Key / AWS Secret Key ...
 Delevery modes

Choose the delivery mode that best fits your data ingestion process.

  1. Versioned mode : A new file is generated every day. Example filename : 20250702120000_displayce_campaign_reports.parquet

→ This option is recommended if you want to keep a complete history of all delivered files.

  1. Overwrite mode : The same file is updated every day. Example filename : displayce_campaign_reports.parquet

→ This option is recommended if your ingestion process always consumes the latest available report.

 

 

Getting started

To configure the automated delivery, please provide the following information.

  • 1. Delivery destination : Provide the storage location where Displayce should upload the daily reports.

Examples: AWS S3 s3://my-company-reporting/displayce/

  • 2. Access credentials : Provide the credentials allowing Displayce to securely upload files to your storage.

Examples :

    • AWS Access Key & Secret Access Key
    • Azure SAS Token
    • Google Cloud Service Account
    • SFTP credentials

These credentials are only used for the automated delivery of your daily reports.

  • 3. Delivery schedule
    • preferred delivery time (default: 12:00 CET)
    • reporting period (default: previous 24 hours)
  • 4. Delivery mode : Please choose one of the following options:
    • Versioned mode (one new file per day)
      • example : <YYYYMMDDHHMMSS>_displayce_campaign_reports.parquet
    • Overwrite mode (one file updated daily)
      • example : displayce_campaign_reports.parquet

 

Reports content

The daily report contains campaign metadata together with delivery and performance metrics.

The dataset includes:

  • Campaign information
  • Agency and advertiser information
  • Creative details
  • Display locations
  • Venue information
  • Device and screen identifiers
  • Delivery timestamps
  • Performance metrics (plays, impressions)
  • Financial information (net cost, DSP fee, currency)

 

Data Dictionary

Field Description Type
campaign_name Name of the campaign String
campaign_uuid Unique identifier for the campaign UUID
deal_id Unique identifier for the deal String
currency_code Currency code for the deal String
net_cost Net cost of the campaign Float
impressions Number of impressions served Integer
plays Number of times the creative was played Integer
screens Number of screens/faces displaying Integer
line_item_name Name of the line item String
line_item_uuid Unique identifier for the line item UUID
publisher Publisher name String
creative_duration Duration of the creative in seconds Integer
creative_mime_type MIME type of the creative (e.g. video/mp4) String
creative_width Width of the creative in pixels Integer
creative_height Height of the creative in pixels Integer
creative_name Name of the creative String
creative_uuid Unique identifier for the creative UUID
point_of_display_environments Venue types where the display is located String
point_of_display_long Longitude coordinate of the display Float
point_of_display_lat Latitude coordinate of the display Float
point_of_display_city_name City of the display location String
point_of_display_country Country of the display location String
point_of_display_address Full geocoded address of the display String
point_of_display_name Name of the display frame location String
point_of_display_device_id Device identifier for the point of display String
dt_local Display timestamp in local timezone Timestamp
dt_local_last_display_time Last display timestamp in local timezone Timestamp
dt_server_time_pop Display timestamp in server time Timestamp
venue_name Name of the venue where the frame is located String
frame_type Type/category of the frame String
frame_uuid Unique identifier for the display frame UUID
advertiser_name Name of the advertiser String
advertiser_id Unique identifier for the advertiser UUID
agency_name Name of the agency String
agency_id Unique identifier for the agency UUID
purchase_order_number Purchase order reference number String
dsp_fee_rate DSP fee rate Decimal
validated Validation flag Boolean