To create a campaign :
1. On the Campaigns page, click on "New campaign".
2. Enter your campaign name, agency and advertiser.
3. Enter your campaign objective.
4. Select your DSP usage mode: Self: you trade your campaign autonomously / Managed: the Displayce team trades the campaign for you.
5. Click on "Save".
Why choose a campaign objective?
Depending on your campaign objective, the set-up will be very different: an awareness campaign will be centered around the number of impressions, while a Drive-to-store campaign will be organized around points of sale. Knowing your campaign objective enables us to provide you with the best possible support in setting up your campaign.
Will my campaign objective impact my buying strategy?
The choice of objective has no impact on the purchase of advertising space.
Which campaign objective to choose?
- If you want your campaign to have a positive impact on brand awareness, choose the “Branding” objective.
- If you want your campaign to generate traffic and increase brand awareness at the same time, choose “Visibility”.
- If you want to increase in-store traffic, choose “Drive-to-store”.
- And finally, for a campaign designed to increase both online and in-store sales, choose “Generate business”.