---
title: Create a new campaign
description: "To create a campaign : 1. On the Campaigns page, click on "New campaign". 2. Enter your campaign name, agency and advertiser. 3. Enter your campaign objective. 4. Select your DSP usage mode: Self: you"
---

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# Create a new campaign

To create a campaign :

1\. On the Campaigns page, click on "New campaign".  
2\. Enter your campaign name, agency and advertiser.  
3\. Enter your campaign objective.  
4\. Select your DSP usage mode: Self: you trade your campaign autonomously / Managed: the Displayce team trades the campaign for you.  
5\. Click on "Save". 

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**Why choose a campaign objective?**  
Depending on your campaign objective, the set-up will be very different: an awareness campaign will be centered around the number of impressions, while a Drive-to-store campaign will be organized around points of sale. Knowing your campaign objective enables us to provide you with the best possible support in setting up your campaign.

**Will my campaign objective impact my buying strategy?**  
The choice of objective has no impact on the purchase of advertising space.

**Which campaign objective to choose?**  
\- If you want your campaign to have a positive impact on brand awareness, choose the “Branding” objective.   
\- If you want your campaign to generate traffic and increase brand awareness at the same time, choose “Visibility”.   
\- If you want to increase in-store traffic, choose “Drive-to-store”.   
\- And finally, for a campaign designed to increase both online and in-store sales, choose “Generate business”.

- [Knowledge Base](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#main-content)

    - [Get started](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#get-started)
    - [Set up my campaign](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#set-up-my-campaign)
    - [Set up my Line Item](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#set-up-my-line-item)
    - [Additional services](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#additional-services)
    - [Campaign follow-up](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#campaign-follow-up)
    - [Troubleshooting](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#troubleshooting)
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- [FAQ](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#main-content)

    - [Set-up](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#set-up)
    - [Troubleshooting](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#troubleshooting)
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