---
title: Custom Report
description: "Analyze your DOOH campaign performance your way: export impressions, costs and delivery data by Line Item, screen and day in CSV or XLSX, in a few clicks."
---

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# Custom Report

## Download a detailed campaign report in CSV or XLSX, built around the Line Items, date range and KPIs you choose.

### Overview

With the **Custom Report**, you can access your campaign's full delivery and cost data in a single, ready-to-use file. Choose exactly what you need, from a high-level view by Line Item down to impressions per screen, per day and per hour.

Use it to:

- **Share results** with your advertisers in your own reporting format
- **Analyze performance** by screen, venue type, city or creative
- **Reconcile costs** with media, data, fees and agency markup broken down
- **Feed your own tools** (Excel, BI dashboards, internal reporting)

#### Before you start

- The report is available for **running** and **finished** Line Items.
- The **Download full report** button appears in the **Reporting** section of your campaign, once at least one Line Item is planned.
- A Line Item needs to have spent budget before it can be exported.

### Build your report

#### 1. Open the report builder

In your **Campaign Summary**, go to the **Reporting** section and click **Download full report**.

![Capture d’écran 2026-09-23 à 10.26.32](https://helpdesk.displayce.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202026-09-23%20%C3%A0%2010.26.32.png?width=670&height=82&name=Capture%20d%E2%80%99%C3%A9cran%202026-09-23%20%C3%A0%2010.26.32.png) 

#### 2. Select your Line Items

Any filters you've already applied in the Reporting section are carried over. If you haven't applied any, all your running Line Items are selected. You can keep them all or pick only the ones you need.

#### 3. Set your date range

The date range set in the Reporting section is also carried over. By default, the report covers your campaign from its first day up to today, or up to the end date if the campaign is over.

You can choose a wider period, but only days with delivery are included in the file.

#### 4. Choose your KPIs

KPIs are organized into two groups - each sorted alphabetically: 

- **Attributes**: context about each line of data (campaign, creative, screen, location, date…)
- **Metrics**: your results (impressions, plays, costs, CPM…)

Good to know: 

- **Counter**: each section header shows the number of selected KPIs (e.g. *35 of 35 selected*). All KPIs are checked by default, so the modal always opens at 100%.
- **Select all / Clear all**: available in each section header, to check or uncheck all KPIs of that section at once.
- **Manual selection**: users can then tick or untick individual KPIs. The counter updates in real time.
- **Persistence**: the selection is kept while the modal is open and resets on close.

![Capture d’écran 2026-10-08 à 10.47.59](https://helpdesk.displayce.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202026-10-08%20%C3%A0%2010.47.59.png?width=628&height=473&name=Capture%20d%E2%80%99%C3%A9cran%202026-10-08%20%C3%A0%2010.47.59.png)

#### 5. Download

Choose **CSV** or **XLSX** and your file is generated right away. It is named after your campaign and period, e.g. `Bordeaux opening_08/05/2026_08/07/2026`.

Each report is generated on demand. Automatic or scheduled reports aren't available yet.

 

**Opening a CSV file in Excel:** use **Data \> From Text/CSV** to import it rather than double-clicking the file. Otherwise, Excel may misread some values (e.g. "SSP1" displayed as "1.00 SSP").

#### What's in your report

| Family | Data available |
| --- | --- |
| Account | Agency and advertiser names and IDs |
| Campaign & Line Item | Campaign and Line Item names, dates, duration, budget, target impressions |
| Creative | Creative ID, name, dimensions, duration |
| Time | Delivery date, hour of day |
| Currency | Line Item currency |
| Inventory | Deal ID, SSP, publisher, screen name and ID, venue type |
| Geography | Country, region, city, address, latitude, longitude |
| Volumes | Impressions, plays, unique screens, locations |
| Costs | Media, data, DSP fee, service, net cost, agency markup (% and amount), total cost |
| Performance | CPM (impressions), CPM (plays) |

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