Find out how you can easily target your audience by using our intelligent search bar, suggesting the best segments for your audience research.
Through ECHO, our library of POIs, Adsquare, MyTraffic, Monoprix and Carrefour segments, Displayce now offer several thousands segments to target your audience and it might be thought to find the perfect match. To easily find which segment best matches your audience research, we developed an intelligent search bar using Artifical Intelligence.
Understanding the technology behind the data search bar
This smart search bar leverages advanced hybrid search technology, combining the strengths of both semantic and textual search to deliver highly relevant results.
Semantic Search: Semantic search goes beyond simple keyword matching by understanding the context and meaning behind the words. This allows the search bar to interpret the intent behind a query, providing results that are not just based on exact matches but also on related concepts and ideas.
Textual Search: Textual search focuses on finding exact or partial matches of keywords within the text. It is highly efficient for quickly locating specific terms or phrases, ensuring that all relevant documents containing the exact words are retrieved.
By integrating both semantic and textual search capabilities, SearchAI offers a powerful and comprehensive search experience. The hybrid approach allows users to find precise matches for their queries while also uncovering results that are contextually relevant.
How to use the seach bar
Located next to the title "Audience data" you can simply open the bar and search for your audience. Results will be divided into Adsquare or Echo, depending if you prefer to target using and audience segment or a group of venues.
