When you target a line item, Displayce automatically calculates the best possible plan based on your targeting criteria and the campaign objective.
- The proposed plan will display all available screens according to your targeting criteria.
- Once the creative has been validated, screen availability is confirmed by the advertising agencies live during your campaign.
- You'll find the screens on which you actually broadcast in your campaign reports.
It's essential to bear in mind that screen availability in DOOH RTB can vary according to geographic region, time of year and the popularity of specific locations. Displayce enables you to target specific locations and find those best suited to your advertising campaign.