The most powerful in-store digital advertising display network with 3,000 digital screens, first in-store DOOH network in France.
The management of the Auchan group accompanies and advises brands to optimize their visibility along their first purchase course. Each month, Imediacenter reaches 45% of the French population.
With more than 3000 screens implemented in 65 NHOOD commercial centers, 121 Auchan hypermarkets and 99 AuchanDrive drives, Imediacenter proposes to brands a powerful and complementary ecosystem in a retail universe.
In 2019, according to the BUMP, DOOH experienced the highest growth in the advertising market with +20.5% revenue.
Win the battle of the favorite brand with the DOOH.
- 71% of shoppers are attentive to DOOH messages.
- 44% of shoppers admit that DOOH influences their purchases (source : shopper strudy Imediacenter - may 2020).
Imediacenter is the partner of brands that wish to emerge in stores, work on their notoriety, and boost their sales revenue.
Our screens in the shopping malls NHOOD and Aushopping:
Our + : 90% of clients immediately spotted the digital screens in the mall. Screens placed at major intersections and integrated to mall perks (stroller shoppers).
Our screens in AuchanDrive drives:
Our + : 95% of our drives are adjacent to an Auchan hypermarket. A majority of our drive clients are «mixing clients» that also go to the store (especially for fresh products).