---
title: Inventory - JCDecaux Airport
description: "Source: Paris Aéroport - BVA 2021 study *Based on 43% of passengers who visited Duty stores An influential audience 93% of passengers react to airport advertising 57% share their thoughts* on the subj"
---

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# Inventory - JCDecaux Airport

![](https://helpdesk.displayce.com/hs-fs/hubfs/image-png-1.png?width=329&name=image-png-1.png)

**The airport, a medium that reinforces brand equity Airport advertising adds value to brands**  
   
**The promise of programmatic enhanced :**  
Ultra-premium DOOH inventory  
New targeting possibilities  
Through increased measurement efficiency  
   
**Inventory :**  
100% of JCDecaux DOOH screens at airports for a powerful premium inventory

**1st media :**  
Value attribution | Score 111\*. (TV 101, Print 100, Mobile 95 and Website 94)  
Prestige | Score 113\*. (TV 99, Print 98, Mobile 99 and Website 99)  
 

**The airport, where premium and leisure targets converge**

![](https://helpdesk.displayce.com/hs-fs/hubfs/image-png-2.png?width=290&name=image-png-2.png)

*Source: Paris Aéroport - BVA 2021 study \*Based on 43% of passengers who visited Duty stores*

**An influential audience**  
93% of passengers react to airport advertising  
57% share their thoughts\* on the subject  
43% visit the website  
21% try a product  
17% buy (during/after)

 

![](https://helpdesk.displayce.com/hs-fs/hubfs/image-png-3.png?width=356&name=image-png-3.png)

 

**Targeting and data:**

Data-enriched media for better campaign targetings

![jcdecaux\_coupe\_du\_monde\_de\_rugby\_0-1](https://helpdesk.displayce.com/hs-fs/hubfs/jcdecaux_coupe_du_monde_de_rugby_0-1.jpeg?width=480&name=jcdecaux_coupe_du_monde_de_rugby_0-1.jpeg)

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