The promise of programmatic enhanced :
Ultra-premium DOOH inventory
New targeting possibilities
Through increased measurement efficiency
Inventory :
100% of JCDecaux DOOH screens at airports for a powerful premium inventory
1st media :
Value attribution | Score 111*. (TV 101, Print 100, Mobile 95 and Website 94)
Prestige | Score 113*. (TV 99, Print 98, Mobile 99 and Website 99)
The airport, where premium and leisure targets converge
Source: Paris Aéroport - BVA 2021 study *Based on 43% of passengers who visited Duty stores
An influential audience
93% of passengers react to airport advertising
57% share their thoughts* on the subject
43% visit the website
21% try a product
17% buy (during/after)
Targeting and data:
Data-enriched media for better campaign targetings
