---
title: "Understanding the \"loss reasons\""
description: Find out more about the loss reasons of your line items
---

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# Understanding the "loss reasons"

## Find out more about the loss reasons of your line items

| **Value** | **Description** | **Owner** | **Explanation** |
| --- | --- | --- | --- |
| 0 | Bid Won |  | Bid won the auction |
| 1 | Internal Error |  |  |
| 2 | Impression Opportunity Expired |  |  |
| 3 | Invalid Bid Response |  | Bid response doesn't match bid request buy type |
| 4 | Invalid Deal ID | DSP | The Deal ID in the bid response does not match the deal(s) in the bid request. |
| 5 | Invalid Auction ID | DSP | The ID in the bid request is not the same as the ID in the bid response |
| 6 | Invalid (i.e., malformed) Advertiser Domain | DSP | The adomain (ad domain) attribute field in the bid response is an invalid format. Contact us for support |
| 7 | Missing Markup | DSP | The ad markup attribute field is empty |
| 8 | Missing Creative ID | DSP | The creative ID attribute field is empty. Contact us for support |
| 9 | Missing Bid Price | DSP | The bid price attribute field is empty. Contact us for support |
| 10 | Missing Minimum Creative Approval Data | Publisher | This can happen at the beginning of the run. The publisher has not yet approved the creative |
| 100 | Bid was Below Auction Floor |  | Try re-saving your line item, or/and increase your CPM by 1 cent |
| 101 | Bid was Below Deal Floor |  | Try re-saving your line item, or/and increase your CPM by 1 cent |
| 102 | Lost to Higher Bid |  | The bid lost the auction because of a higher bid price, increase your CPM |
| 103 | Lost to a Bid for a PMP Deal |  | - |
| 104 | Buyer Seat Blocked | Publisher | The advertiser/agency is not authorised, please contact the publisher |
| 200 | Creative Filtered - General; reason unknown | Publisher | Please contact the publisher |
| 201 | Creative Filtered - Pending processing by Exchange (e.g., approval, transcoding, etc.) | Publisher | The publisher has not yet approved the creative |
| 202 | Creative Filtered - Disapproved by Exchange | Publisher | Change creative or contact the publisher |
| 203 | Creative Filtered - Size Not Allowed |  | The creative's size does not match the size defined in the request |
| 204 | Creative Filtered - Incorrect Creative Format |  | The creative's format does not match the format defined in the request |
| 205 | Creative Filtered - Advertiser Exclusions | Publisher | The publisher has excluded the advertiser |
| 206 | Creative Filtered - App Bundle Exclusions | Publisher | The publisher has blocked the app bundle |
| 207 | Creative Filtered - Not Secure |  |  |
| 208 | Creative Filtered - Language Exclusions |  |  |
| 209 | Creative Filtered - Category Exclusions | Publisher | The publisher has blocked the advertising content category |
| 210 | Creative Filtered - Creative Attribute Exclusions |  |  |
| 211 | Creative Filtered - Ad Type Exclusions |  |  |
| 212 | Creative Filtered - Animation Too Long |  | The video is too long, contact us |
| 213 | Creative Filtered - Not Allowed in PMP Deal |  |  |
| ≥ 1000 | Exchange specific (should be communicated to bidders a priori) |  |  |

### **Broadsign specific**

| **Value** | **Description** | **Explanation** |
| --- | --- | --- |
| 3 | Invalid Bid Response | Bid object does not contain required field imp.id. |
| 4 | Invalid Deal ID | Deal ID was not found in Reach SSP. |
| 5 | Invalid Auction ID |  |
| 7 | Missing Markup |  |
| 8 | Missing Creative ID | Bid\_response does not contain required ‘ADID’ field. |
| 9 | Missing Bid Price | Bid\_response does not contain required ‘price’ field. |
| 10 | Missing Minimum Creative Approval Data | The creative has not been approved by the publisher. |
| 101 | Bid was Below Deal Floor. |  |
| 102 | Lost to Higher Bid |  |
| 104 | Buyer Seat Blocked | Seat was not found in Reach SSP. |
| 200 | Creative Filtered - General; reason unknown |  |
| 203 | Creative Filtered - Size Not Allowed | The creative resolution does not match with the resolution of the screen in the bid request |
| 204 | Creative Filtered - Incorrect Creative Format | The creative submitted in the bid response is image, but the POP endpoint ​ext.vast\_url​ is provided, or, vice-versa; mismatch between creative submitted and bid\_response format. |
| 212 | Creative Filtered - Animation Too Long | The creative submitted is longer than the permissible ad slot duration as defined in the bid request. |
| 1009 | Absent Response ID | Bid\_response does not contain required field ‘id’. |
| 1012 | Bad ADID Type | Field​ bid.adid​ has incorrect type (string expected). |
| 1014 | Bad Bid EXT Type | Field ​bid.ext h​ as incorrect type (object expected). |
| 1015 | Bad Bid ID Type | Field ​bid.id ​has incorrect type (string expected). |
| 1017 | Bad Bid Price Type | Field ​bid.price h​as incorrect type (float expected). |
| 1018 | Bad BURL Type | Field ​bid.burl​ has incorrect format (string expected). |
| 1022 | Bad Deal ID Type | Field ​bid.deal.id h​ as incorrect type (string expected). |
| 1023 | Bad imp ID Type | Field ​bid.imp.id​ has incorrect type (string expected). |
| 1026 | Bad ​iurl ​Format | Field ​bid.iurl​ has incorrect format (URL expected). |
| 1027 | Bad ​iurl ​Type | Field ​bid.iurl​ has incorrect type (string expected). |
| 1030 | Bad ​nurl F​ormat | Field ​bid.nurl​ has incorrect format (URL expected). |
| 1031 | Bad ​nurl T​ ype | Field ​bid.nurl​ has incorrect type (string expected). |
| 1037 | Bad ​VAST\_URL​ Format | Field ​bid.ext.vast\_url​ has incorrect format (URL expected). |
| 1038 | Bad ​VAST\_URL​ Type | Field ​bid.ext.vast\_url​ has incorrect type (string expected). |
| 1039 | Empty ADID | ADID field in bid\_response is not populated with any value. |
| 1055 | No Creative Found | Generic creative failure. |
| 1056 | No Deal Received | Bid\_response does not contain any ​deal f​ield in case of open or non-private auction. |
| 1061 | Private Deal Expected | Bid\_response does not contain ​deal f​ield in case of private auction. |
| 1062 | Unexpected ADID | Unknown Creative ID in the bid\_response. |
| 1066 | Unexpected ​imp​ ID | The ​bid.imp.id​ does not match with the imp object of the related bid\_request. |
| 1068 | Unexpected Response ID | The ID of the bid\_response does not match the ID of the related bid\_request. |
| 1070 | Not Accepted Currency | DSP does not participate in auction because of invalid currency (​cur​ in bid response does not correspond to cur​ in bid request array or with ​imp.id) |
| 1090 | Fixed Adspottype: Bid Response Mismatch | If adspottype is Fixed, but crduration\_ms / adjimpressions do not match full adslot duration and full audience. |
| 1091 | Variable Adspottype: Under Minimum Duration | If adspottype is Variable, but crduration\_ms is below the minimum duration defined in the bid request. |
| 1092 | Adspottype: Missing crduration\_ms | If adspottype is Variable, adjimpressions field is present but crduration\_ms is missing in bid response. |
| 1093 | Adspottype: Missing adjimpressions | If adspottype is Variable, crduration\_ms field is present but adjimpressions is missing in bid response. |
| 1094 | Adspottype: Creative Duration Failure | If the crduration\_ms does not match with the actual creative duration (declared in adid) within the accepted tolerance limit (50 ms). |
| 1095 | Adspottype: Incorrectly Declared Impression Purchase | If the adjimpressions value does not match the proportion of the crduration\_ms to the maxduration of the ad spot. |
| 1096 | Bad crduation\_ms Format and Type | If crduration\_ms is not an integer. |
| 1097 | Bad adjimpressions Format and Type | If adjimpressions is not a float. |
| 1098 | Adjimpressions Protocol Failure | Adjimpressions field is not allowed by provider protocol. This error primarily fires if event multiplication for impressions is enabled on the DSP’s technical provider. |
| 1201 | Frequency Capped | This code is triggered when a frequency cap set by the publisher is triggered. |
| 1202 | Tagged Excluded on Screen | Publisher restricted the creative related to the adid in the bid\_response from winning. |

### **Vistar specific**

|  |  |  |
| --- | --- | --- |
| **Value** | **Description** | **Explanation** |
| OpenRTB defined codes |  |  |
| 0 | Bid Won | Bid won the auction |
| 1 | Internal Error | An error on Vistar's end prevented the ad from serving |
| 3 | Invalid Bid Response | Bid response doesn't match bid request buy type |
| 4 | Invalid Deal ID | Deal ID in bid is not in the request |
| 6 | Invalid (i.e., malformed) Advertiser Domain | No adomain passed |
| 7 | Missing Markup | No creative found |
| 8 | Missing Creative ID | No crid passed |
| 9 | Missing Bid Price | No bid price passed |
| 100 | Bid was Below Auction Floor | Bid was below the open exchange auction price floor |
| 101 | Bid was Below Deal Floor | Bid was below the price floor of the PMP |
| 102 | Lost to Higher Bid | Bid lost to a higher priced bid CPM |
| 103 | Lost to a Bid for a PMP Deal | Don't necessarily need to differentiate PMP/OE, but nice to have |
| 104 | Buyer Seat Blocked | The buyer seat is not eligible for the bid request |
| 202 | Creative Filtered - Disapproved by Exchange | Creative is either denied or not yet approved |
| 205 | Creative Filtered - Advertiser Exclusions | The requesting venue does not allow the advertiser contained in the bid |
| 209 | Creative Filtered - Category Exclusions | The requesting venue does not allow the category contained in the bid |
| 210 | Creative Filtered - Creative Attribute Exclusions | The requesting venue has a block against the creative contained in the bid |
| Vistar defined codes |  |  |
| 1000 | Invalid Bid Type | Bid is for open exchange when open exchange is not supported |
| 1001 | Missing Campaign Id | Bid response is missing campaign ID |
| 1002 | Missing Burl | Bid response is missing billing URL |
| 1003 | Lost to a Direct Bid | Bid lost to a direct campaign at a higher priority level |
| 1004 | Lost to an Exchange Bid | Bid lost of an exchange campaign at a higher priority level |
| 1005 | Lost due to weighted auction | Highest bid does not always win for open exchange auctions |
| 1006 | Invalid Auction - Multiple Bids Won | Vistar does not support multiple bids with group set to true |
| 1100 | Creative Filtered - New Creative Asset | When Vistar sees a new creative, it extracts the creative and ingests it for transcoding and approval. The creative cannot serve until this process occurs and the MO approves the creative. |
| 1101 | Creative Filtered - Audio not allowed | Bid required audio to play and the requesting screen does not support audio |
| 1102 | Creative Filtered - Assets do not match targeting | Creative size, duration, or mime type in the bid does not match the request |
| 1200 | VAST Error - Error unmarshaling VAST XML bytes | The VAST doc is incorrectly formatted |
| 1201 | VAST Error - VAST XML has no ad | The VAST doc does not contain an ad |
| 1202 | VAST Error - VAST XML has multiple ads | The VAST doc has multiple ads when only one is supported |
| 1204 | VAST Error - Duration and media files missing | Missing duration and media file |
| 1205 | VAST Error - More than 1 redirect | Vistar supports at most 1 redirect |

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