We are excited to announce the integration of Brand Lift Survey (BLS) results into our DSP, offering a seamless way to measure and understand the impact of your campaigns.
What’s New?
1. Interactive Survey Results at Your Fingertips
Gone are the days of hunting for reports in external files or emails. With the new BLS integration:
- If your campaign includes a Brand Lift Survey, you’ll find an interactive report embedded directly in the “Service Reports” section of your campaign page.
- Easily navigate insights in an intuitive format that’s always up-to-date.
2. Instant Access to Reports
We’ve streamlined the process:
- A notification banner on the home page and your campaign page ensures you’re immediately informed when a new survey report is available.
- With just one click, you’ll be redirected to the report, ready to explore the results.
3. Simplified Sharing and Collaboration
Collaboration just got easier:
- Download the BLS report as a PDF to share offline.
- Generate a shareable link to provide your client or team with instant access to the results.
Why It Matters for Your Campaigns
Brand Lift Surveys are designed to measure the impact of your campaigns on brand awareness, consideration, and other key metrics. With this integration, you can:
- Track the effectiveness of your messaging.
- Identify areas for optimization with clear, actionable insights.
- Impress your clients by showcasing comprehensive reports in a professional and accessible format.
Ready to dive in?
Curious about Brand Lift Surveys but haven’t used one yet? No problem! We’ve included a sample report in the platform, so you can explore how these surveys provide valuable insights, even if you haven’t run a survey yet.
To access the sample report, go to one of your running RTB campaign and navigate to the Brand Impact section.
