---
title: "Understand the \"no bidding reasons\""
description: "Find out more about the no-bid reasons of your line items and what to do: Try re-saving the line item, or/and increase your CPM by 1 cent Check that your targeting is not too restrictive, contact our"
---

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# Understand the "no bidding reasons"

Find out more about the no-bid reasons of your line items and what to do:

| **Description** | **Explanation** | **Actions** |
| --- | --- | --- |
| TARGETING\_INACTIVE | The line item has been deactivated | - |
| ADSQUARE\_NOT\_COMPLYING | Does not correspond to [adsquare targeting](https://helpdesk.displayce.com/en/knowledge/what-is-adsquare-audience-targeting?hsLang=en) | Check if your [adsquare targeting](https://helpdesk.displayce.com/en/knowledge/what-is-adsquare-audience-targeting?hsLang=en) is not to restrictive (score too high, segment too specific...)<https://helpdesk.displayce.com/en/knowledge/what-is-adsquare-audience-targeting?hsLang=en> |
| TARGETING\_CPM\_LOWER\_THAN\_BID\_FLOOR | The max cpm of the line item is below the bid floor | Try re-saving the line item, or/and increase your CPM by 1 cent |
| NO\_CREATIVE\_FORMAT\_MATCHING | No creative format is suitable | Contact us to update the inventory |
| CURRENCY\_NOT\_MATCHING | The currency of the line item does not match any of the bid request currencies | If you have this error and you are not buying, [contact our support](https://helpdesk.displayce.com/en/knowledge/how-to-contact-customer-service?hsLang=en) |
| DAILY\_BUDGET\_REACHED | Daily capping reached | To keep buying, increase your daily capping |
| FRAMES\_SELECTION\_NOT\_MATCHING | The bid request includes a frame outside the potential frames | Check that your targeting is not too restrictive, [contact our support](https://helpdesk.displayce.com/en/knowledge/how-to-contact-customer-service?hsLang=en) if you are not buying |
| HOURLY\_BUDGET\_REACHED | Hourly capping reached | To keep buying, increase your hourly capping |
| PACING | Refusal to bid due to pacing |  |
| NO\_PERIOD\_MATCHING | Does not match the calendar and time targeting of the line item |  |
| TOTAL\_BUDGET\_REACHED | Total budget reached | To keep buying, increase your total budget |
| TRIGGERS\_NOT\_COMPLYING | Refusal to bid due to triggers |  |
| CREATIVE\_MIME\_TYPE\_NOT\_MATCHING | The file format of the creative does not match the expected format in the Bid Request. For example, the Bid Request expects an MP4, but the creative is in JPG, or vice versa. VIOOH sends two separate Bid Requests for the same screen (one for MP4 and one for JPG), which can trigger this error message even if the line item is spending on a specific format | Try uploading an alternative version of the creative in the other format (image or video) |

 

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