ProveMe

More than a simple report, it puts performance into perspective, explains the campaign's success factors, and helps agencies demonstrate the value of DOOH to their advertisers.

Is ProveMe free?

• During the Beta: open access. ProveMe is free for every campaign, Self-service or Managed.

When can I generate a report?

• The campaign must be Finished to generate a report.
  • A campaign is Finished when all its published line items are finished. Draft line items don't count.
  • If some published line items are still Planned or Running, the campaign isn't finished yet. A partial report on just the finished line items isn't possible.
  • Re-running any line item makes the report temporarily unavailable again until the campaign is finished once more.
• Before that, from the moment your campaign is Planned, you can click ProveMe to see what the feature does and how access works. The Generate button stays greyed out until the campaign is finished.

How do I generate a report?

1. Open your campaign, go to the Reporting section and click ProveMe.
   
   
   
   
   
2. A window opens explaining what ProveMe does and how access works during the Beta.
3. Click Generate. If the campaign isn't finished yet, the button is greyed out. Hover over it to see "Available once the campaign is finished." qu
4. The report takes a little while to build; you'll see a progress message while it's generating.
5. Once it's ready, you'll get a notification — click Open to view it, or reopen it anytime afterward from the Share dropdown.

What's in the report?

The report has 7 pages:

1. Cover page — dates and campaign objective.
2. Global performance — spend, impressions, plays, screens, locations.
3. Top creatives — the 3 creatives that received the most spend.
4. Budget — spend vs. objective (based on the campaign's maximum budget if one is set, otherwise on the line item budgets).
5. Impressions breakdown — when and where the ads ran (by hour/day, venue type, publisher).
6. Map — where the screens were
7. Campaign breakdown — the details, split by line item.

The KPIs shown follow the same display rules as your Campaign Summary. ProveMe currently works well for campaigns fully in euros; other currencies aren't handled yet.

How to edit the report before sharing it?

• Click Edit to enter edit mode.
• Double-click any text (paragraphs, campaign name, objective) or image (global performance) to change it.

• Set the delivery percentage shown in the gauge on the Budget page.

• Choose the display currency: Agency, Campaign or Line Item currency. The report opens in Campaign currency by default. Line Item currency is only available when all line items use the same currency. Learn more about currencies
• The "Include agency markup" checkbox (checked by default) lets you show or hide your agency's fees in the numbers.
• The eraser icon restores the original AI-generated version — since this can't be undone, you'll be asked to confirm first.
• Edits are visible to everyone

The written parts of the report are generated automatically by AI, based on your campaign's real data, with safeguards so it doesn't invent things (for example, it won't mention a country that wasn't actually part of the campaign).

How do I share the report?

You have two options:

• Shareable link

  • You choose which pages to include.
  • Anyone with the link can view it, no account required.
  • The link stays active indefinitely — it doesn't expire.
  • The link is "live": if you regenerate the report, the same link automatically reflects the latest version after a refresh.
• PDF export
  • A static snapshot of the report at the moment it's generated. To reflect a specific configuration (e.g. without agency fees), set the page to that configuration before exporting.
  • Display can vary slightly depending on the browser and PDF reader used.

A quick review of the report is always recommended before sharing it externally.

 

Limitations & Known Behaviors

• The numbers are calculated once, when the report is generated, so they stay consistent every time you reopen it — and they should match your Campaign Summary.
  
  

FAQ

Why is the Generate button greyed out?
→ Either the campaign isn't finished yet, or a line item is running again after the report was generated. The button becomes active once the campaign is finished again.

My campaign has several line items and only some are finished. Can I get a report for just those?
→ No, a partial report isn't possible. The campaign needs to be in Finished status, which means all its published line items are finished. Draft line items don't block the report.

The numbers don't match my Campaign Summary — why?
→ They're supposed to match. If you notice a discrepancy, let your Displayce contact know.

Why can't I select Line Item currency?
→ The campaign uses several line item currencies, so there's no single currency to display. Use Agency or Campaign currency instead.

Are my edits visible to my whole team, or only to me?
→ Visible to everyone at your agency with access to the campaign or the shareable link

Does the shared link expire?
→ No, it stays active indefinitely.

If I regenerate the report, does my previously shared link still point to the old version?
→ No — the link is "live" and automatically reflects the latest version of the report.

My campaign has several line items and only some are finished — can I get a report for just those?
→ No, the whole campaign needs to be in Finished status; a partial report isn't possible.