---
title: Traffic Trigger
description: Based on real-time traffic data from Tom-Tom.
---

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# Traffic Trigger

Depending on affluence or traffic in a given area, a specific ad may be shown. For example, an advert for a café might be displayed when traffic is heavy, suggesting a break for drivers.

**Traffic trigger can be:**

- Light
- Dense
- Very dense
- Blocked

#### Our data provider

We get the data from **TomTom's Traffic API**, which works as follows: it is a comparison between the usual speed on a stretch of road (GPS data) vs. the current speed on this stretch. It also takes road type into account:

- Motorway, freeway or other major road,
- Major road, less important than a motorway,
- Other major road,
- Secondary road,
- Local connecting road,
- Local road of high importance,
- Local road.

**There is a 15 minutes refresh timer.**

You will find the market coverage [here](https://developer.tomtom.com/traffic-api/documentation/product-information/market-coverage)

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