Traffic Trigger

Depending on affluence or traffic in a given area, a specific ad may be shown. For example, an advert for a café might be displayed when traffic is heavy, suggesting a break for drivers.

Traffic trigger can be:

• Light
• Dense
• Very dense
• Blocked

Our data provider

We get the data from TomTom's Traffic API, which works as follows: it is a comparison between the usual speed on a stretch of road (GPS data) vs. the current speed on this stretch. It also takes road type into account:

• Motorway, freeway or other major road,
• Major road, less important than a motorway,
• Other major road,
• Secondary road,
• Local connecting road,
• Local road of high importance,
• Local road.

There is a 15 minutes refresh timer.

You will find the market coverage here