--- title: Triggering description: Triggers are predefined conditions or real-time data that automatically deliver a specific ad when detected. They make advertising campaigns more relevant and targeted, by adapting content to the context or audience in question. --- [Skip to content](https://helpdesk.displayce.com/en/knowledge/triggering#main-content) English Show submenu for translations ![DSP Light](https://helpdesk.displayce.com/hs-fs/hubfs/DSP%20Light.png?width=300&height=53&name=DSP%20Light.png) Open main navigation Close main navigation - English Show submenu for translations Advice and answers from Displayce - There are no suggestions because the search field is empty. 1. [Helpdesk](https://helpdesk.displayce.com/en/knowledge?hsLang=en) 2. [Knowledge Base](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en) 3. [Additional services](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#additional-services) # Triggering ## Triggers are predefined conditions or real-time data that automatically deliver a specific ad when detected. They make advertising campaigns more relevant and targeted, by adapting content to the context or audience in question. Displayce offers different types of triggers: \- [Weather Trigger](https://helpdesk.displayce.com/en/knowledge/weather-trigger?hsLang=en) (Weather, Temperature, Air pollution, UV Index) \- [Traffic Trigger](https://helpdesk.displayce.com/en/knowledge/traffic-trigger?hsLang=en) \- [Train Trigger](https://helpdesk.displayce.com/en/knowledge/train-trigger?hsLang=en)  \- [Airport Trigger](https://helpdesk.displayce.com/en/knowledge/airport-trigger?hsLang=en)  \- [Event Trigger](https://helpdesk.displayce.com/en/knowledge/event-trigger?hsLang=en) Click on each trigger to have more information on it.  --- ### Combinaison logic for each category (AND or OR) We apply the following logic for trigger combinations: - An **"OR" logic** applies within **the same trigger type** (e.g., Flights from, Flights to, Airlines). - An **"AND" logic** applies **between different triggers** (e.g., Flights from combined with Airlines, or Flights to combined with Weather). #### **Focus on Flights** **Flights from/Flights to Triggers** - If you enter two values in Flights from (e.g., Canada and USA), the purchase will be made when a flight arrives from Canada **OR** when a flight arrives from the USA. - If you enter one value in Flights from (Canada) and one value in Flights to (USA), the purchase will be made when a flight arrives from Canada **OR** when a flight departs for the USA. **Airlines Trigger** - If you select two airlines (e.g., Air Canada and Air France) without any other triggers, the purchase will be made when a flight operated by **Air Canada** **OR** **Air France** arrives or departs. - If you select a specific airline (e.g., Air Canada) and combine it with Flights from (e.g., Canada), the purchase will be made for flights operated by **Air Canada** that arrive from **Canada** (**AND** logic). **Combining Airlines and Flights to/Flights from** - If you select Flights to (Canada) and two airlines (Air Canada and Air France), the purchase will be triggered in the following cases: - Flights to Canada performed by Air Canada **OR** performed by Air France. #### **Focus on Weather** - **Temperature & UV**: When two values are set, the bidder will purchase within the **interval** between them. ![Capture d’écran 2024-12-30 à 18.11.03](https://helpdesk.displayce.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-12-30%20%C3%A0%2018.11.03.png?width=471&height=383&name=Capture%20d%E2%80%99%C3%A9cran%202024-12-30%20%C3%A0%2018.11.03.png) **With this setup, the purchase will happen when the weather is Sunny AND that the Temperature is equal or above 24 degrees.** **![Capture d’écran 2024-06-13 à 15.16.59-1](https://helpdesk.displayce.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-06-13%20%C3%A0%2015.16.59-1.png?width=370&height=305&name=Capture%20d%E2%80%99%C3%A9cran%202024-06-13%20%C3%A0%2015.16.59-1.png)** **With this setup, the purchase will happen when the weather is either Cloudy OR Half cloudy AND that the Traffic is either Very dense OR Blocked.** --- ### Reporting In the reports you will find **per frame how many times it was activated per hour,** but we don't trace the “why” it was activated. The same applies to the weather trigger (“was it because it was sunny or because it was raining?”).   - [Knowledge Base](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#main-content) - [Get started](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#get-started) - [Set up my campaign](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#set-up-my-campaign) - [Set up my Line Item](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#set-up-my-line-item) - [Additional services](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#additional-services) - [Campaign follow-up](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#campaign-follow-up) - [Troubleshooting](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#troubleshooting) - [Inventory](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#inventory) - [Other](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#other) - [New releases](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#new-releases) - [FAQ](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#main-content) - [Set-up](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#set-up) - [Troubleshooting](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#troubleshooting) - [User access](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#user-access) [![DSP Dark](https://helpdesk.displayce.com/hs-fs/hubfs/DSP%20Dark.png?width=300&height=53&name=DSP%20Dark.png "DSP Dark")](http://displayce.com) Copyright © 2025, Displayce