How can I access the tool?
Accessible in Insight Explorer, from a banner on step 5 and a new button next to the "save", our tool will display the number of issues, alerts or suggestions found within your line item set-up.
You also find it in your campaign summary > reporting dashboard > monitoring section > issues tab.
How does it work?
The help tool is activated once a creative is uploaded into the Line item, thus do not be surprised if the banner only appears once you completed all steps of the Line Item set-up.
Then, issues / alerts / suggestions are automatically investigated by our tool every time you take an action on your Line Item, thus we strongly advise you to keep an eye on the number of issues displayed on the banner and the button.
The color of the banner / button will depend on the level of risk of your Line Item:
- red: we found one or several issues that will impact your delivery,
- orange: we found one or several issues that need to be followed closely to avoid impacting delivery,
- blue: we share knowledge on your set-up you might not know.
You can still save and publish a Line Item with issues, the goal is not to limit your current usage but to give you the right information at the right time.
We added a new column "Last seen" to show when the data was last refreshed:
-
Loss reasons and No bid reasons stay active for 6 hours
-
Last seen for Set-up issues shows the last refresh time
What does the help tool monitor?
The help tool follows several rules detailed below, within two main categories:
- set-up issues,
- delivery issues: no bidding reasons and loss reasons.
Thus, you can re-open your Line Item during the delivery of your campaign to follow any ongoing issues. In a future version of the tool, those information will be directly displayed on the campaign summary.
List of rules:
| Rule | Level | Where | Explanation | How to fix |
|
Deal with allocated budget but no creative |
Blocking | Step 4 |
No creative match the deal, you will not be able to spend your allocated budget. |
Either add the missing creative format or remove the deal from your selection to automatically reallocate the budget. |
|
24 hours campaign duration OR start date on a Saturday and end date on a Sunday
|
Blocking | Step 1 |
If your creative(s) are not validated by your start date, your campaign duration will be too narrow to spend your budget. |
Publish your Line Item at least 24 hours before your start date, or consider extending your Line Item duration. |
|
Cirium triggering needs a VIOOH deal and SNCF triggering needs a Mediatransport deal |
Blocking | Step 3 |
Your selected frames are not covered by your deals. E.g. for Cirium triggering your will need a JCDecaux deal. |
Cirium trigger: modify your deal selection to only keep JCDecaux deals. SNCF trigger: modify your deal selection to only keep Mediatransport deals. |
|
No bidding reason: Bid Request received in a different currency than Line Item currency |
Blocking | Step 3 |
There is a mismatch between the currency of the deal and your campaign. |
Please contact the AdOps team: adops@displayce.com |
|
Loss reason: CPM too low
|
Blocking | Step 3 |
Your CPM is be too low to win Bid Requests on your selected inventory. |
Consider increasing your CPM to improve win rate. |
| Rule | Level | Where | Explanation | How to fix |
|
Line Item potential (screens x impressions x selected deals) must reach at least 100% of budget |
Alert | Step 3 |
We estimate you will not be able to spend X% of your budget with your current set-up. |
Increase the number of selected frames or deals. |
|
Inactive deal according to our bid stream but with allocated budget |
Alert | Step 3 |
The deal ID XXXXXXXX has not send Bid Request in the past seven days. |
If you think the deal should have sent Bid Request over the last 7 days, please contact the Publisher, otherwise consider allocating your budget on a different deal. |
|
Deal with allocated budget that will start after Line Item start date |
Alert | Step 3 |
The deal will start during the line item period. XXXX will start on Day XXth, Month, Year. |
Contact the publisher and then extend the deal date on the platform (if applicable) or reallocate the budget to another deal (if available). |
|
Deal with allocated budget that will end before Line Item end date |
Alert | Step 3 |
The deal will end during the line item period. XXXX will stop on Day XXth, Month, Year. |
Contact the publisher and then extend the deal date on the platform (if applicable) or reallocate the budget to another deal (if available). |
|
Deal with allocated budget that will start before Line Item start date and end before Line Item end date |
Alert | Step 3 |
The deal will start during the line item period and end during the line item period. XXXX will start on Day XXth, Month, Year and will stop on Day XXth, Month, Year. |
Contact the publisher and then extend the deal date on the platform (if applicable) or reallocate the budget to another deal (if available). |
|
Refused creative during running Line Item |
Alert | Creative Status |
The creative ID XXXX has been refused by Publisher XXXX. |
Contact the publisher to find out why. You will need to give the creative ID and the deal ID. |
|
Not enough impressions covered by creatives |
Alert | Step 4 |
X% of your forecasted impressions are not covered by a creative. |
Review your uploaded creatives in step 04 and add at least one more matching the remaining specifications. |
|
Several triggering or data set within one Line Item E.g. Adsquare data AND a weather triggering
|
Alert | Step 2 |
Your campaign includes multiple data triggers which may increase complexity and reduce deliverability. |
Simplify your targeting to ensure smoother delivery. |
|
Some Venue Type have lower activity on the evening or the week-end
|
Alert | Step 2 |
The selected venue types (e.g., Education, Offices, Malls) typically have low activity in the evening (closed after 7pm) or on weekends (closed on Sunday). |
Check the opening hours for the selected venues types (e.g., Education, Offices and Malls) as they might have low to no activity in the evening and on week-end. |
|
No bidding reason: Deal budget reached
|
Alert | Step 3 |
The allocated budget on deal ID XXXX has been spent. |
Consider allocating more budget to this deal to continue spending your budget correctly. |
|
Loss reason: Creative disapproved by Exchange for SSP VIOOH
|
Alert | Creative Status |
A creative appears approved in the UI but has been disapproved by the Exchange. |
The creative was incorrectly mapped by the publisher, please contact the publisher with the creative ID and the deal ID. |
| Rule | Level | Where | Explanation | More information |
|
Dayparting >16 hours with automatic capping |
Suggestion | Step 1 |
Please note that with an automatic capping and an all-day dayparting, we optimize the budget on 16 hours per day in order to match the screens time. |
You may notice a decrease in the hourly spent at the beginning and end of each day, corresponding to the hours with the fewest delivery opportunities. |