When you target a campaign line, Displayce automatically calculates the available inventory that matches your targeting criteria.
The available inventory, which corresponds to the potential addressable inventory, is called Potential.
To view the potential of a campaign:
- In the navigation menu, click on Campaigns
- In the list of campaigns, click on the name of your campaign to open it
- Go to the Details block at the bottom of the page and click on the Potential tab to see the map and potential inventory figures.
Tip: Use the line items filter to filter the potential view by campaign line.
Understand your plan's indicators: You can view your plan's main indicators and compare the plan optimised for your budget (Target) against all available inventory (Potential) for your target. Cost: Indicates the total cost of your selection, calculated on the net prices defined by the agencies. POD: Indicates the number of PODs (Points of Display) in your selection.
A POD is a group of screens in the same geographical location and context. A POD can have 1 or more screens. (e.g.: the screens located above the checkouts in a hypermarket constitute 1 POD)
Screens: Indicates the total number of screens in your playlist. Plays: Indicates the number of plays of your video.
Generally your video lasts 10sec and is played within a 60sec loop, one playback per loop.
CPM Plays: Indicates the cost per thousand plays Impressions: Indicates the total number of impressions, or opportunities to see, your ad.
The number of impressions is calculated by multiplying the number of plays by the number of people potentially present in front of the screen (data provided by the advertising agencies).
CPM Imp: Indicates the cost per thousand impressions Geo Cover: Indicates the number of areas covered (by default, this will be the number of postcodes) by your targeting.
A zone is covered as soon as at least 1 POD is activated in the zone.
Screens/zipcode: Indicates the average number of screens activated for each postcode covered. Mall Cover: Indicates the number of malls covered by your targeting.
A shopping centre is covered as soon as at least 1 POD is activated inside the centre.
Screens/mall: Indicates the average number of activated screens per covered shopping centre.