---
title: How can I see the potential of my campaign?
description: When you target a campaign line, Displayce automatically calculates the available inventory that matches your targeting criteria. The available inventory, which corresponds to the potential addressabl
---

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# How can I see the potential of my campaign?

When you target a campaign line, Displayce automatically calculates the available inventory that matches your targeting criteria.

> The available inventory, which corresponds to the potential addressable inventory, is called **Potential.**

To view the potential of a campaign:

1. In the navigation menu, click on **Campaigns**
2. In the list of campaigns, click on **the name of your campaign** to open it
3. Go to the **Details** block at the bottom of the page and click on the **Potential** tab to see the map and potential inventory figures.

> ***Tip***: Use the **line items** filter to filter the potential view by campaign line.

**Understand your plan's indicators**: You can view your plan's main indicators and compare the plan optimised for your budget **(Target)** against all available inventory **(Potential)** for your target. Cost: Indicates the total **cost** of your selection, calculated on the net prices defined by the agencies. **POD:** Indicates the number of PODs (Points of Display) in your selection.

> A POD is a group of screens in the same geographical location and context. A POD can have 1 or more screens. (e.g.: the screens located above the checkouts in a hypermarket constitute 1 POD)

**Screens:** Indicates the total number of screens in your playlist. **Plays:** Indicates the number of plays of your video.

> Generally your video lasts 10sec and is played within a 60sec loop, one playback per loop.

**CPM Plays:** Indicates the cost per thousand plays **Impressions:** Indicates the total number of impressions, or opportunities to see, your ad.

> The number of impressions is calculated by multiplying the number of plays by the number of people potentially present in front of the screen (data provided by the advertising agencies).

**CPM Imp:** Indicates the cost per thousand impressions **Geo Cover:** Indicates the number of areas covered (by default, this will be the number of postcodes) by your targeting.

> A zone is covered as soon as at least 1 POD is activated in the zone.

**Screens/zipcode:** Indicates the average number of screens activated for each postcode covered. **Mall Cover:** Indicates the number of malls covered by your targeting.

> A shopping centre is covered as soon as at least 1 POD is activated inside the centre.

**Screens/mall:** Indicates the average number of activated screens per covered shopping centre.

 

 

 

 

 

 

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