Create both meaningful and precise targetings within a single Line Item and customize distinct groups thanks to our new feature.
The ability to adapt and refine your targeting strategy is key. Our new group management feature will prevent you from juggling multiple line items and create campaigns that resonate with the right audience, at the right place and time.
Picture the following brief: for a campaign, you would like to target Zürich in Switzerland, but only on Transit and Outdoor panels; and at the same time, the city of Geneva only on Retail panels. Before, you had to create 2 Line Items.
First Line Item: Switzerland > Zürich > Venue Types: Transit and Outdoor.
Second Line Item: Switzerland > Geneva > Venue Type: Retail.
Now, within a single line item, you can effortlessly manage your campaign to target different groups simultaneously.
1) Click on the 'Add group' button
It is located at the bottom-right corner of your targeting section.
2) Drag & drop items from one group to another
3) Or simply add them using the search bar
4) Examples of use-cases
In a single Line Item, you will be able to respond to such briefs:
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Combinaisons with cities, venue types, publishers
This example would be useful if you wanted to broadcast on different publishers by city or by venue type. -
Combinaisons of POS by cities
With this targeting, you will target screens that are either in Oxford and in a perimeter of 2.5km around the University of Oxford, or in Cambridge and in a perimeter of 2.5km around the University of Cambridge, or in London and in a perimeter of 2.5km around the University College of London. -
Exclude venue types by cities
Here, the targeting above would help you target the region of Nouvelle-Aquitaine on retail screens. Imagine that you already have an activation planned in Bordeaux on malls screens, you can make sure to exclude these screens from your targeting plan.
To exclude a group, click on the three dots icon in the top right corner and select 'Exclude'. You can always re-include it with the same procedure. -
Broadcast on different audiences in different places
Target young people in Barcelona (between 18 and 34 years old) and +55 years old in Madrid.