Sales Lift Measurement

What is the Sales Lift report?

Sales Lift is a measurement service that estimates the incremental sales generated by your DOOH campaign. It examines the difference in sales between exposed vs. non-exposed audiences, attributing uplift to the campaign.

With this service, you get a direct read-out of the business impact (in-store and/or e-commerce) of your campaign, for eligible FMCG/CPG products.

When can I activate Sales Lift?

You can request Sales Lift from the campaign setup phase, but final activation is contingent on pre-validation by NIQ (eligibility of advertiser, product, expected volume, etc.). Once validated, it will run in parallel with your DOOH campaign.

How is it measured?

NielsenIQ leverages its own consumer panels + retail/e-commerce sales data to estimate the incremental lift.
Sales for exposed geographies (stores, zip codes, regions) are compared against control (non-exposed) areas.
The attribution window is predefined (e.g. 2–4 weeks post-campaign,depending on the product category).
Data is aggregated and anonymized (no individual-level data is shared).

Eligibility & Requirements

To be eligible, campaigns must satisfy certain criteria:

Requirement	Detail
Advertiser / Brand	Must be in a category tracked by Nielsen (FMCG/CPG)
Product	Brand & SKU must be covered in Nielsen’s panels
Impressions	Must reach a minimum threshold to ensure statistical significance
Duration	Minimum campaign length (e.g. 2–3 weeks)
Locations / Exposure	Multiple geographies/stores to enable comparison
Territory	Currently France only for this POC
Validation	NielsenIQ must pre-approve advertiser & campaign before launch

If any of these criteria are not met, the service may not be activated or could be cancelled.

Costs & Availability

The price of the service is €10,000 per Sales Lift study.
The service is only available in France.

Limitations & Warnings

The service is eligible only for campaigns delivered in France.
Displayce reserves the right to cancel the service if the campaign fails to meet the minimum requirements (impressions, duration, eligible products).
Sales Lift is not available for all product categories — only FMCG/CPG categories covered by Nielsen panels.
For retailers (e.g. Marionnaud) the uplift can be measured at the product level, not necessarily at the retailer’s total sales level.
Before each study, NielsenIQ must validate that the campaign is feasible given data availability and statistical power.