Your campaign objective is the main goal you want to reach with your campaign. It can be centered on increase your brand awareness, or driving your target audience to your shops.
There are four main campaign objective:
- Branding: have a positive impact on brand awareness,
- Visibility: generate traffic and increase brand awareness at the same time,
- Drive-to-store: increase in-store traffic,
- Generate business: increase both online and in-store sales.
We will automatically set-up a Brand Lift Survey according to your objective to monitor the impact of your campaign.