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      Buying: Manually allocate your budget per deal

      Manually or automatically manage your budget allocation between the selected deals when creating or modifying a line item.

      How is my budget allocated ?

      In order to follow your media plan and insure your budget will be spend, when selecting your deals in Insight Explorer, step 03 - buying, your Line Item budget is automatically splited in between your selected deals, taking into account for each deal: 

      • The CPM,
      • The number of impressions received through Bid Requests in the past 7 days,
      • The screens overlap: Media Owners often offer the same screens through several deals so our allocation method automatically matches each screen with one single deal and will only allocate budget on this deal. 

      Why a manual selection? 

      Manually allocating your budget to your deals might be interesting if you want to increase or reduce budget on specific deal according to your needs. 

      For instance, if you created a private deal for your campaign and you want to make sure the budget is correctly allocated, even though we have never received Bid Request on it.

      A common loss reason when troubleshooting your Line Item is "deal budget reached": it means for a specific deal, the allocated budget has been reached, but the deal is still sending Bid Request. It might be worth increasing the budget allocated to this deal, to continue spending your budget correctly.

      How do I access the manual allocation? 

      The manual allocation is available when opening "edit selection", next to the deals selected:

      You will find a new option called "Manual budget allocation" that will allow you to modify the allocated budget to each deal. Your allocation must reach 100% exactly in order to save your selection. 

      What to take into consideration when allocating budget?

      In order to allocate your budget do your deal, we recommend that you take into consideration the following: 

      • Average weekly impressions: it represents the average number of impressions received through Bid Requests in the last seven days, 
        • If the average weekly impressions is null "-", it means we have not received any Bid Requests for this deal in the last seven days and we will not allocate any budget.
        • In the automatic allocation, if the deal starts delivering again, we will automatically allocate budget compared to the other deals: it might take several days of broadcast to reach an interesting level, but once it does, we will automatically take it into account. 
        In the below example you can see that we have not allocated budget on deal that have not sent Bid Request in the past 7 days, but we also have not allocated budget on the second deal since compared to the first one, the number of impressions represents less than 5% of the potential. 

      • Screens and Publishers: as mentioned above, several deals may contain the same frames. When allocating your budget per deal, you should take into account the number of screens, the impressions and the publisher: if two deals are highly similar for the same Publisher, it is very likely that they have the same frames.

        In the example below, you will notice that the second and third deals are the exact same, thus in order to make sure your budget will be spent, we used the third one.

      What happens if I change my allocated budget during the campaign?

      You can modify at any moment the % of allocated budget on your deals, however the allocation does not take the spend into consideration, meaning: 

      • If your Line Item has 1,000€ budget: 
        • you allocated 50% of your budget on deal 12345, and spent 500€,
        • you allocated 50% of your budget on deal 67890, and spent 0€,
      • If you change your budget allocation to:
        • 60% on deal 12345, you will be able to spend 100€ more,
        • 40% on deal 67890, you can still spend 400€, 
      • If you change your budget allocation to:
        • 40% on deal 12345, you will not spend anymore on this deal,
        • 60% on deal 67890, you will still have 500€ to spend on this deal. 

      FAQ : “How does automatic allocation take into account variations in buying potential?”

      If a deal is new or has been inactive for a week, the automatic allocation will not allocate budget to the deal during the Line Item is set-up, as the volume of impressions will be nil or low.

      This may vary over the course of the campaign, especially for long campaigns of more than seven days:

      • if we start receiving Bid Requests: the seven-day average impressions will rise and we'll start allocating budget to the deal, but it may take a week to reach an interesting level,
      • if a deal stops receiving Bid Requests: we'll slowly reduce the allocated budget and reallocate it to deals with more interesting impression volumes, but this can take up to seven days,
      • if I have a deal whose budget has been reached AND a deal that stops receiving Bid Requests, the budget can be reallocated to the deal whose budget has been reached and make the "Deal Budget Reached" no-bidding reason disappear for a while.