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Delivery Pilot: Displayce's help tool

In order to help you set-up your Line Item and follow its delivery, Displayce launches an help tool directly within its platform.

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How can I access the tool?

Accessible in Insight Explorer, from a banner on step 5 and a new button next to the "save", our tool will display the number of issues, alerts or suggestions found within your line item set-up.

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How does it work?

The help tool is activated once a creative is uploaded into the Line item, thus do not be surprised if the banner only appears once you completed all steps of the Line Item set-up.

Then, issues / alerts / suggestions are automatically investigated by our tool every time you take an action on your Line Item, thus we strongly advise you to keep an eye on the number of issues displayed on the banner and the button.

The color of the banner / button will depend on the level of risk of your Line Item:

  • red: we found one or several issues that will impact your delivery,
  • orange: we found one or several issues that need to be followed closely to avoid impacting delivery,
  • blue: we share knowledge on your set-up you might not know.

You can still save and publish a Line Item with issues, the goal is not to limit your current usage but to give you the right information at the right time.

What does the help tool monitor?

The help tool follows several rules detailed below, within two main categories:

  • set-up issues,
  • delivery issues: no bidding reasons and loss reasons.

Thus, you can re-open your Line Item during the delivery of your campaign to follow any ongoing issues. In a future version of the tool, those information will be directly displayed on the campaign summary.

List of rules:

Rule Level Where Explanation How to fix

Deal with allocated budget but no creative

 Blocking Step 4

No creative match deal ID XXXXXX, you will not be able to spend your allocated budget.

Please add the missing creative format.

24 hours campaign duration OR start date on a Saturday and end date on a Sunday

  • alert if there is enough time to validate creative before campaign
  • issue if not
 Blocking Step 1

If your creative(s) are not validated by your start date, your campaign duration will be too narrow to spend your budget.

Please publish your Line Item at least 24 hours before your start date, or consider extending your Line Item duration.

Cirium triggering needs a VIOOH deal and SNCF triggering needs a Mediatransport deal

 Blocking Step 3

Your selected frames are not covered by your deals. E.g. for Cirium triggering your will need a JCDecaux deal.

Cirium: Please modify your deal selection to only keep JCDecaux deals.

SNCF: Please modify your deal selection to only keep Mediatransport deals.

No bidding reason: Bid Request received in a different currency than Line Item currency

 Blocking Step 3

There is a mismatch between the currency of the deal and your campaign.

Please contact the AdOps team:

adops@displayce.com

Loss reason: CPM too low 

  • alert if loss reason appears less than 70% of refusal
  • issue if loss reason appears more than > 70% of refusal
 Blocking Step 3

Your CPM is be too low to win Bid Requests on your selected inventory.

Please consider increasing your CPM to improve win rate.

 
Rule Level Where Explanation How to fix

Line Item potential (screens x impressions x selected deals) must reach at least 100% of budget

 Alert Step 3

We estimate you will not be able to spend X% of your budget with your current set-up.

Please increase the number of selected frames or deals.

Inactive deal according to our bid stream but with allocated budget

 Alert Step 3

The deal ID XXXXXXXX has not send Bid Request in the past seven days.

If you think the deal should have sent Bid Request over the last 7 days, please contact the Publisher, otherwise consider allocating your budget on a different deal.

Deal with allocated budget but will end during Line Item duration

 Alert Step 3

The deal ID XXXXX will stop on Month, Day XXth.

Please contact the publisher and then extend the deal date on the platform OR if you still have budget allocated on your deal past its end date, please allocate it on another deal.

Deal with allocated budget that will start after Line Item start date

 Alert Step 3

The deal ID XXXXX will start on Month, Day XXth.

Please contact the publisher and then extend the deal date on the platform OR adjust the allocated budget accordingly.

 

Refused creative during running Line Item

 Alert Creative Status

The creative ID XXXX has been refused by Publisher XXXX.

Please contact the publisher to find out why. You will need to give the creative ID and the deal ID.

 

Not enough impressions covered by creatives 

 Alert Step 4

X% of your forecasted impressions are not covered by a creative.

Please review your uploaded creatives in step 04 and add at least one more matching the remaining specifications.

Several triggering or data set within one Line Item

E.g. Adsquare data AND a weather triggering

 

 Alert Step 2

Your campaign includes multiple data triggers which may increase complexity and reduce deliverability.

Please simplify your targeting to ensure smoother delivery.

Some Venue Type have lower activity on the evening or the week-end

 

 Alert Step 2

The selected venue types (e.g., Education, Offices, Malls) typically have low activity in the evening (closed after 7pm) or on weekends (closed on Sunday).

Please check the opening hours for the selected venues types (e.g., Education, Offices and Malls) as they might have low to no activity in the evening and on week-end.

No bidding reason: Deal budget reached

  • suggestion if Line Item budget is reached
  • issue if not

 

 Alert Step 3

The allocated budget on deal ID XXXX has been spent.

Please consider allocating more budget to this deal to continue spending your budget correctly.

Loss reason: Creative disapproved by Exchange for SSP VIOOH

 

 Alert Creative Status

A creative appears approved in the UI but has been disapproved by the Exchange.

The creative was incorrectly mapped by the publisher, please contact the publisher with the creative ID and the deal ID.
Rule Level Where Explanation How to fix

Dayparting >16 hours with automatic capping

 Suggestion Step 1

Please note that with an automatic capping and an all-day dayparting, we optimize the budget on 16 hours per day in order to match the screens time.

Please note you may notice decrease of the hourly spent at the beginning and end of each day.