Discover CampagnAI, Displayce's GenAI media planning assistant
Welcome to AI generated pDOOH campaigns!
What is CampaignAI?
CampaignAI is Displayce's intelligent tool to ease media planning, based on a detailed campaign brief with Generative Artificial Intelligence.
CampaignAI was developed to:
- Add creativity to media planning: we aim to offer innovative, relevant, data-based pDOOH strategies,
- Ease the media planning: generate ideas within an easy-to-use assistant that helps you setting-up your media plan within the creation of the Line Item.
CampaignAI is available from the campaign summary, right from the beginning of the Line Item set-up, and offer a different user flow that will generate different strategies based on an advertiser brief. It can be activated at any moment during the lifetime of a campaign, even once it is finished, to compare your set-up with the tool recommendations.
How does it work ?
CampaignAI uses an Artificial Intelligence model called LLMs (Large Language Models).
Explained to a 7 years-old, LLMs (Large Language Models) are smart computer programs that read lots of books and articles to learn how to talk and write like people. They can help with things like translating languages, writing stories, and chatting with you.
In a nutshell, we continuously feed an LLM with the description of all our data set (audience, venue type, point of sales, triggers, etc.), what we expect a targeting to be, how to classify them by strategies and scenarios, to provide media plans that are relevant to a DOOH campaign brief. We have been working and will continue to work on the relevancies of the scenarios and strategies.
The more precise information you give within the brief and the questionnaire, the more the AI can select strategies that will work for you.
What information is needed to generate strategies?
The tool suggested targeting based on:
- the advertiser name and its business area,
- the campaign objective,
- the brief,
- the campaign's country,
- in this current version, we can only select one country to generate scenarios and strategies, but you can set-up several countries within your Line Items,
- currently opened for Belgium, France, Italy, Spain and United Kingdom,
- audience request,
- if the campaign must be done around specific points of sales.
Open CampaignAI and generate scenarios
The CampaignAI banner is displayed on the campaign summary for all campaigns created with a specific objective. It will not disappear over time, so you can still access CampaignAI even after your campaign has finished, in case you're curious about what the tool might have recommended.
Once you have opened CampaignAI using the "Go to CampaignAI" button, you will find a three steps questionnaire to understand your campaign objective and needs.
Following your instructions, we will generate 4 different scenarios for you to choose within, each suggesting 6 different strategies based on your target audience, brief and campaign objective.
You can then select the most interesting strategies by adding them to your media plan, and start the sep-up of your Line Item.
Set-up CampaingAI suggestions in my Line Item
Within the right side of your screen, you will find the set-up assistant, here to remind you of your previous requirements in terms of budget, country, dates, and then providing at each step CampaignAI recommendations.
- Setup: day parting recommendations,
- Targeting: POIs, venue type, audience recommendations,
- Buying: triggers recommendations.
From step 4, you will find a button to go back to CampaignAI, if you need to review the explanation of each scenario or strategies. Please note that exiting the Line Item to go to CampaignAI will automatically save the Line Item.
Any modification within CampaignAI, for instance if you select new strategies or if you reset and re-launch CampaignAI, will not modify the Line Item set-up.