Our latest updates from October 2023 gathers a few upgrades when it comes to the set-up of line items.
Streamlined and efficient collaboration:
Insights are available anytime while you program your Line Item, through the pie chart icon in the top-right corner of your map. Have a look to better understand the split of the impressions and screens by countries, cities, publishers, etc... You can even download the charts to have access to your numbers outside our platform:
Insight link: a sharing button to share a read-only version of the campaign including insights to your peers:
Intuitive Line Item Builder
New user-friendly interface for a smoother experience when creating a Line Item:
Line Item Status
Line status clearly visible next to its name (Running, Draft, Paused, Blocked, Finished). See the caption below:
Running
Draft
Paused
Blocked
Finished
New line item status: paused, a line item can be paused at anytime during your set up, feel free to use it with the Pause button in the header, and click on Resume to end the pause:
Enhanced forecasts for predictive campaign results:
Reviewed process: from two pages (targeting / creatives) to a step-by-step process that will guide you easily through the steps to publish your Line Item: Setup -> Targeting -> Buying -> Creatives -> Publish.
Additional step in the form, a summary page to review all information before publishing. Have an overview of the setting of your Line Item:
Advanced targeting by building custom audience and location segment:
Map
Improved map that is a lot easier to read, with clusters and impressions:
Targeting
Make sure to include or exclude specific frame IDs from your targeting: it is now possible to do so with an import of frame IDs:
During your Targeting step, draw a polygone on your map to see the number of frames included within. It is up to you to decide to include or exclude them from your set-up:
Import a list of POS with their address:
Data providers
The price for our data providers' services are now displayed next to their name.
MyTraffic. Our new data provider will allow you to increase the impact of RTB campaigns by activating data from shopping centres and catchment areas. Learn more here. Available during the "Buying" step of the process:
Upload creatives
Assign a creative by type: resolution, city, country, region or by POS:
