THE UNIVERSE OF TRANSPORTS IN PROGRAMMATIC
SECURED ENVIRONMENT
A visible diffusion in a verified and approved environment, exposed on extremely visible audience generating screens.
A safe, native cookie-less diffusion that will allow a secured diffusion.
MASS TARGETING
A context that enables to obtain not only a one-to-one targeting but the possibility of a one-to-many communication.
A print purchase (audience) that permits a competitive CPM compared to other medias due to its large targeting.
The guaranty of the reliability of purchased impressions with a Mediatransport audience mesurement certified by the CESP (Centre d'Étude des Supports de Publicité) in 2016.
EFFICIENT CONTENT
A tailored targeting thanks to the added data allowing to activate the drive-to-web and drive-to-store levers hence improving the campaigns RIO.
An engaging and pertinent content for a targeted audience permitting audience to create engagement with different brands.
OUR PROGRAMMATIC INVENTORY
747 screens are eligible for programmatic selling (isolated screens in 9/16th format), i.e. 30% of Médiatransports' inventory.
120 millions weekly generated impressions
SUBWAY- 439 screens in 3 cities
- 397 screens in Paris
- 37 screens in Lille
- 5 screens in Marseille
TRAIN STATION
308 screens in 20 Paris train stations & 27 regional train stations
Programmatic deals according to the Private Market Place principle with non-guaranted volumes and fixed CPM impressions by screen
CPM screens Commuters = 8€
CPM screens Grandes Lignes = 10€
