Our July'23 update allows you to create a unified line item by selecting multiple environments, deals, and publishers all in one go.
This enhanced capability empowers you to design a comprehensive buying strategy that encompasses several deals from various publishers within the same line item.
Leverage the innovative "Multi-Deals" functionality to blend multiple Media Owners, optimize deal selection, and enhance productivity while retaining complete control over your campaigns.
How does it works?
To initiate your DOOH line item, the first step is to carefully choose the following essential targeting criteria:
- Geolocation: You must first select the desired country and currency pair for the line item. Then, select more precise geographic areas where you want your DOOH ads to be displayed, either by selecting administrative areas, points of interests or by providing a list of lat/long pairs. By specifying the locations, you can effectively reach your intended audience in the most relevant locations for your campaign.
- Budget: The budget parameter allows you to allocate funds to your DOOH line item. We utilize this information to provide you with accurate forecasts of your ad impressions and expected spent based on your allocated budget. Proper budget allocation helps optimize campaign performance and ensures efficient resource utilization.
- Venue Types: Venue Types targeting allows you to define specific delivery environments that align with your campaign objectives. Whether you aim to target shopping malls, airports, transit stations, or other venue categories, this feature allows you to reach your desired audience in the most relevant contexts.
- Publishers: The Publishers option lets you select the Media Owners on whose screens you want your DOOH ads to be broadcasted. By choosing the right publishers, you can ensure that your campaign aligns with the content and context of the screens, enhancing the overall effectiveness of your ads.
The platform will then present you with a list of available deals that match your targeting criteria. With just a few clicks, you can select the deals you wish to include or not in your line item by clicking the "Edit Selection" button.
In the window that opens:
- On the left-hand list, you will find all the available deals, and on the right-hand side, you will see your selected deals, that are active for the current line item
- Easily add or remove deals to your selection by clicking on the "+" or "-" buttons, respectively.
- Refine your search for the deals of interest by applying filters such as publisher name, deal ID, or deal name. Once you have identified the desired deals, efficiently add them all to your selection using the convenient "Add Current" action. You can use the same approach to bulk remove deals from your selection with the "Remove Current" action.
- Each time you perform an action, the forecast will be updated to reflect the changes.
New bid pricing strategy: Boost the CPM
Our new Global CPM Boost feature let you increase the CPM price across all deals within a line item effortlessly. By applying a boost percentage, you can effectively raise the bid price of the deals, ensuring your line item reaches a broader delivery objective. With just a few clicks, you can dynamically adjust your bids, optimizing the performance of your DOOH campaigns and achieving better results.
To use it:
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Activate the "Boost the CPM" Strategy: Within your line item details, look for the option to "Boost the CPM" under "Bid Strategy" and toggle it ON to enable the functionality.
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Set the Boost Percentage: After activating the feature, you can input the desired boost percentage. This percentage will determine the increase in bid price across all deals within the line item. Adjust the boost percentage according to your campaign goals and budget considerations.
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Observe the Forecast Adjustment: As you set the boost percentage, the forecast will dynamically adjust to reflect the impact of the increased bid prices on your campaign. You'll see real-time updates on projected impressions and forecasted spent based on the applied CPM boost.
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View the New Range of Bid CPM: The platform will display the new range of bid CPM after applying the boost percentage. This range represents the modified bid prices for all deals within the line item.
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Forecast of the Average CPM: In addition to the new range of bid CPM, we provide you with a forecast of the average CPM. This forecast takes into account the boosted bid prices and enables you to gauge the average cost per thousand impressions for your campaign, across all publishers and selected deals, aiding in budget planning and performance assessment.