Manage your budget
To manage your budget on Displayce's platform, you can follow these steps:
- Log in to your Displayce account: You will need to have a Displayce account in order to manage your budget on the platform. If you don't have an account, you will need to sign up for one on the Displayce website.
- Set your budget: When creating a new campaign in Displayce, you will need to specify your campaign budget. You can set a publisher or total campaign budget, depending on your advertising goals and budget constraints.
- Monitor your spending: Once your campaign is running, you can monitor your spending and performance in the Displayce dashboard, named "Overview". The dashboard will provide you with real-time data on your campaign performance, including the number of impressions and plays generated.
- Adjust your bids: To optimize your campaign performance and budget, you may need to adjust your bids. Displayce uses a real-time bidding system, which means that the cost of your ad placement will vary depending on the competition from other advertisers. By adjusting your bids, you can increase or decrease the likelihood of your ad being displayed, as well as control the cost of your ad placements.
- Make adjustments as needed: Based on your campaign performance, you may need to make adjustments to your budget, bids, or targeting options. For example, if a particular screen or audience segment is performing well, you may want to increase your bids or budget for that segment.
By following these steps and regularly monitoring and adjusting your budget and capings, you can optimize your Displayce campaigns and achieve your advertising goals while staying within your budget constraints.
Optimize your budget
To optimize your budget on Displayce's platform, you can follow these steps:
- Set realistic goals: Before you start optimizing your budget, it's important to set realistic goals for your campaign. These goals should be specific, measurable, and aligned with your overall marketing objectives. For example, you may want to increase brand awareness or drive to store.
- Choose the right targeting options: Displayce offers a variety of targeting options, such as geographic location, demographics, interests, and behaviors. Choosing the right targeting options can help you reach your desired audience and optimize your budget by reducing wasted impressions.
- Monitor and analyze campaign performance: Regularly monitoring and analyzing your campaign performance can help you identify areas for optimization. The Displayce dashboard provides real-time data on impressions, plays, geolocations, and other key metrics that can inform your optimization efforts.
- Optimize your bids: Adjusting your bids is an important part of optimizing your budget on Displayce. By increasing or decreasing your bids based on performance data, you can increase your chances of winning ad placements and control your costs.
- Refine your targeting: Over time, you may need to refine your targeting based on performance data. For example, if you notice that certain geographic locations or audience segments are performing better than others, you can adjust your targeting to focus on those areas.
By following these steps and regularly optimizing your budget and campaigns on Displayce, you can achieve your advertising goals while getting the most value from your budget.