To optimize your creatives on Displayce's platform, you can follow these steps:
- Define your goals: Before you start optimizing your creatives, you should have a clear understanding of your advertising goals. What are you trying to achieve with your campaign? Are you looking to increase brand awareness, drive website traffic, or generate leads? Defining your goals will help you determine the key performance indicators (KPIs) you should be tracking and optimizing for.
- Analyze your campaign data: Once your campaign is running, you can use Displayce's reporting and analytics tools to monitor the performance of your creatives. Look for patterns and trends in the data to identify which creatives are performing well and which ones are not. Identify the KPIs that are most important to your goals and use them to guide your optimization strategy.
- Test different creative variations: To optimize your creatives, you should try testing different variations to see which ones perform best. This could include testing different ad copy, images, or calls-to-action. You can use Displayce's A/B testing feature to easily test different variations of your creatives.
- Optimize based on performance: Once you have identified the creatives that are performing best, you can optimize your campaign by focusing your budget on those creatives. You can also try to improve the performance of underperforming creatives by making changes and testing them again.
- Consider the audience: When optimizing your creatives, it's important to consider your target audience. Make sure your creative resonates with your audience and speaks to their needs and interests. You can use Displayce's targeting options to reach specific audience segments with tailored creatives.
- Stay up-to-date with industry trends: Finally, to stay ahead of the competition, you should stay up-to-date with industry trends and best practices. This could include following industry blogs and publications, attending conferences and events, or participating in industry forums and communities.
By following these steps and regularly optimizing your creatives, you can improve the performance of your Displayce campaigns and achieve your advertising goals.
For an effective DOOH creative, keep the following in mind:
- Logo and Identification: The logo prominently displayed throughout the spot is essential. The product should be also quickly identifiable.
- Message: Consumer attention span is limited, especially when they are on the move in public spaces. Hence, it's important to be brief and concise your message. Use short and simple sentences to convey your main message within a few seconds. Also, avoid cluttered images and text that could distract consumers.
- Typography: The choice of font and text size is crucial to ensure your message is readable on screens. Avoid fancy fonts that might be difficult to read. Use a simple and legible font and select a text size big enough for your message to be easily visible.
- Contextualization: Tailor your creative according to where it will be displayed. For instance, if your creative is being shown in a mall, it could be more focused on shopping. If it's being shown in a train station or airport, it could be more travel-oriented...