The enhanced line item process for programmatic guaranteed (PG) is geared towards streamlining the creation of line items through a user-friendly interface dedicated to PG deal setup.
Definition of Guaranteed Deals:
Unlike open exchange deals and PMPs, a guaranteed deal is a direct transaction between a buyer and seller. Guaranteed deals differ from PMPs because the exact inventory and price are both negotiated and guaranteed.
It is important to note that in case of a guaranteed deal, we will bid on all the bid request sent by the SSP within the limit of the budget and dates set-up in the line item.
Watch our how-to video:
Two line item processes:
If you negociated a PG deal with a media owner and created a PG deal within your deal inventory on Displayce DSP, you will have the choice at the beginning of your line item creation to either create a line item with non guaranteed deals or a PG process. If you do not have a PG deal set-up in your account, then you will never see the second option.
To create a guaranteed deal:
To create this kind of deal, you need to contact the media owner directly. Once you've agreed on the deal criteria, you can add it by creating a new deal on our DSP, and checking the 'Guaranteed' box in the creation form. It is essential to validate the deal with the media owner.
Selecting the checkbox 'Guaranteed' when creating a new deal without asking the media owner for a guaranteed deal will not confer guaranteed status.
Please note this checkbox might not be available for your profile, you may need to contact the Displayce team directly.
Guaranteed process:
How to setup a PG campaign
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Create a new line item.
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You can now choose between two trading modes: programmatic guaranteed or programmatic non-guaranteed. Select the programmatic guaranteed and click on 'Next'. -
Choose deal.
This page is where you will find your PG deals that you have previously secured with a media owner. The deals will display their name, ID, status, media owner, SSP, start and end dates, the bid floor. Select one PG deal and click on 'Next'. -
Set-up.
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Name your line item.
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Enter the committed budget.
/!⧵ Budget warning: double-check with the media owner and ensure accuracy before finalizing to avoid losing bid request due to a restrictive budget.
The committed budget that you must fill in includes the deal budget that you agreed upon with the media owner and the DSP fees. -
The start and end dates are already filled in with the ones you agreed on for the PG deal.
/!⧵ Schedule warning: modifying dates may affect deal terms. Confirm changes with the media owner as it could impact guaranteed buying conditions. We cannot guarantee a 100% win rate if several line items broadcast on the same deal on the same day.
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Upload your creatives.
/!⧵ Creative validation required: please ensure your creatives comply with the media owner guidelines and validate with them before submission.
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Finally, publish your line item when all required fields are completed.
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Once you created this programmatic guaranteed line item, it can only contain one single PG deal. However, the campaign it belongs to can be made out of both non-guaranteed programmatic line items and PG line items.