Introducing the redesigned Reports by Location: this update provides a clearer and more insightful view of your campaign performances and spent based on specific locations.
The revamped map and dashboard will facilitate better decision-making by allowing you to analyze, reallocate budgets, and adjust targeting according to different geographical locations.
As its previous version, it is available on your campaign summary page, by clicking on the 'Location' tab.
Filter the map to have visual breakdowns by geozones.
This provides you with a granular view of how some campaigns' metrics are distributed and helps identify areas for optimization. You can choose your metric among:
- Screens,
- Spent,
- Impressions,
- CPM Imp.,
- Plays,
- CPM Plays.
Zoom on your map to see further details by zones.
The caption on the left will give you insights about areas of high and low activity.
If you zoom closer you will be able to see the different venue types and the caption associated:
Narrow down results by specific criteria by exploring the tabs below the map:
- Line Items,
- Venue types,
- Publishers,
- Creatives,
- Country,
- State/Region,
- City.
Select one item in the table to update the map and to get customizable and visual depiction of your campaign's performance.
Export targeted screens based on location data directly from the Reports by Location, using the dedicated button on the top-right corner of the map.
This will facilitate seamless integration with external tools and systems and sharing insights with third-party.
Example of use case:
If you are responsible for a multi-countries or multi-cities campaign, here is how the 'Reports by Location' tab can help you.
1. Once the campaign is running, gain insights into how the budget has been allocated across different regions. Using the map, you will be able to identify which locations are receiving the most attention and where adjustments may be necessary.
2. During the broadcast of the campaign, make real-time adjustments. With the ability to analyze spending breakdowns and performance metrics by geozones, you can make informed decisions about reallocating budgets. For instance, if certain locations are underperforming or others show untapped potential, you can adjust budget distribution accordingly to maximize impact.
3. Export Targeted Screens for a Review. Export targeted screens directly from the Location Report tab to share detailed insights with a third-party. This not only provides transparency but also empowers you or a third-party to review and understand the geographical performance of their campaign.