Skip to content
English
  • There are no suggestions because the search field is empty.

Triggering

Triggers are predefined conditions or real-time data that automatically deliver a specific ad when detected. They make advertising campaigns more relevant and targeted, by adapting content to the context or audience in question.

Displayce offers different types of triggers:

- Weather Trigger (Weather, Temperature, Air pollution, UV Index)

- Traffic Trigger

- Train Trigger 

- Airport Trigger 

- Event Trigger

Click on each trigger to have more information on it. 

Combinaison logic for each category (AND or OR)

We apply the following logic for trigger combinations:

  • An "OR" logic applies within the same trigger type (e.g., Flights from, Flights to, Airlines).
  • An "AND" logic applies between different triggers (e.g., Flights from combined with Airlines, or Flights to combined with Weather).

 

Focus on Flights 

Flights from/Flights to Triggers
    • If you enter two values in Flights from (e.g., Canada and USA), the purchase will be made when a flight arrives from Canada OR when a flight arrives from the USA.
    • If you enter one value in Flights from (Canada) and one value in Flights to (USA), the purchase will be made when a flight arrives from Canada OR when a flight departs for the USA.
Airlines Trigger

    • If you select two airlines (e.g., Air Canada and Air France) without any other triggers, the purchase will be made when a flight operated by Air Canada OR Air France arrives or departs.
    • If you select a specific airline (e.g., Air Canada) and combine it with Flights from (e.g., Canada), the purchase will be made for flights operated by Air Canada that arrive from Canada (AND logic).
Combining Airlines and Flights to/Flights from
    • If you select Flights to (Canada) and two airlines (Air Canada and Air France), the purchase will be triggered in the following cases:
      • Flights to Canada performed by Air Canada OR performed by Air France.

Focus on Weather

  • Temperature & UV: When two values are set, the bidder will purchase within the interval between them.

Capture d’écran 2024-12-30 à 18.11.03

With this setup, the purchase will happen when the weather is Sunny AND that the Temperature is equal or above 24 degrees.

Capture d’écran 2024-06-13 à 15.16.59-1

With this setup, the purchase will happen when the weather is either Cloudy OR Half cloudy AND that the Traffic is either Very dense OR Blocked.

Reporting

In the reports you will find per frame how many times it was activated per hour, but we don't trace the “why” it was activated. The same applies to the weather trigger (“was it because it was sunny or because it was raining?”).