To obtain a forecast for your line item, you must fulfill the following mandatory requirements:
1. Select at least one deal: The forecast requires at least one active deal to project impressions and expected results for your campaign. Selecting multiple deals can provide additional forecasting insights.
2. Indicate the budget: Specifying the budget for your line item is crucial for the forecast to estimate the expected impressions and performance based on the allocated funds.
3. Set CPMs (Cost Per Mille): Providing the CPM (cost per thousand impressions) is essential for the forecast to calculate estimated spending and performance metrics.
4. Set Capping (if applicable): If you wish to apply impression capping to control the frequency of ad displays per user, indicating the capping value is necessary for the forecast to factor in its impact on the expected results.
Selecting deals, specifying budget, and setting CPMs are fundamental components to estimate the potential success and results of your line item. The forecast uses this data to project impressions, spending, and other key performance indicators to help you make informed decisions about what you can expect from your line items when published.