--- title: Brand Lift description: Brand Lift is a service included by default in all our pDOOH campaigns because it measures the impact of your advertising campaign by assessing ad recall. Specifically, the Brand Lift study compares t --- [Skip to content](https://helpdesk.displayce.com/en/knowledge/brand-lift#main-content) English Show submenu for translations ![DSP Light](https://helpdesk.displayce.com/hs-fs/hubfs/DSP%20Light.png?width=300&height=53&name=DSP%20Light.png) Open main navigation Close main navigation - English Show submenu for translations Advice and answers from Displayce - There are no suggestions because the search field is empty. 1. [Helpdesk](https://helpdesk.displayce.com/en/knowledge?hsLang=en) 2. [Knowledge Base](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en) 3. [Additional services](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#additional-services) # Brand Lift ## Impressions come and go, but what stays with your audience is what really matters — Brand Lift reveals it. ### What is the Brand Lift report? Brand Lift is a service included **by default** in all our pDOOH campaigns. It measures the impact of your advertising campaign by comparing the responses of people who were exposed to your ad against a control group who were not. The study evaluates three things: whether your campaign reached the intended audience, how well that audience understood and received it, and the actual impact it had on the people exposed to it. The study is run by our partner Happydemics. Results are available within roughly one week after your campaign ends. ### Is my campaign eligible? A Brand Lift Survey requires a minimum of **150,000 forecasted DOOH impressions per campaign**. Below that volume, the exposed sample is too small for the results to be statistically representative. Campaigns are reviewed by our AdOps team, who will **deactivate the service on campaigns that do not meet the minimum impression requirement** — so that you are not charged for a study that could not deliver meaningful results. The country your campaign runs in must also be covered by Happydemics. The up-to-date list is available here: [support.happydemics.com/broadcasting-countries](https://support.happydemics.com/broadcasting-countries) ### How much does it cost? The Brand Lift Survey is billed at **€1.50 CPM**, charged on the impressions delivered while the service is active on your campaign. Because billing is impression-based, impressions already delivered while the service was active remain chargeable even if you deactivate it later. Once deactivated, no further Brand Lift cost applies to the impressions delivered for the rest of the campaign. ![](https://displayce.slite.com/api/files/Ul7uMGqKYT5Hox/Capture%20d%E2%80%99e%CC%81cran%202026-09-22%20a%CC%80%2011.51.18.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoiWUdnaWF2bURyNTM1RXgiLCJpYXQiOjE3OTAwNzA5NTUsImlzcyI6Imh0dHBzOi8vc2xpdGUuY29tIiwianRpIjoicVl2anA3c2JTVkYzWVMiLCJleHAiOjE3OTI2NjI5NTV9.AN2OKLBi9Wo3_a4RfiHwMriCcOwsCIfOBLe2lwv3DgA) ### When can I activate or deactivate it? The service is activated by default when you create a pDOOH campaign, based on the campaign objective you select. You can deactivate it at any point **as long as the study has not yet been ordered**. On the campaign page, click **"Add missing data"**, then **"Cancel service"**. This has to be done on each campaign individually. Before deactivating, **check with the AdOps team that the study has not already been ordered** — once it has, it can no longer be cancelled. If you don't want the service on your campaigns in general, it can be switched off by default for your whole account — ask your Account Manager. Note that a Brand Lift **cannot be set up retroactively** once a campaign has ended and the service was never active. For campaigns running longer than a quarter, we recommend a second study, as the measurement looks back over a limited period. ### What do you need from me? Two things: - **The creative you want measured.** The study is built around one creative, so if your campaign runs several, tell us which one — otherwise we use the most exposed one. - **Your main competitors.** Between 1 and 7 brands. These are used to measure how your brand performs relative to its category. If you don't provide them, our team will select the most relevant ones for your market. ![](https://displayce.slite.com/api/files/WOa3o18oGSx2FY/Capture%20d%E2%80%99e%CC%81cran%202026-09-22%20a%CC%80%2011.51.04.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoiWUdnaWF2bURyNTM1RXgiLCJpYXQiOjE3OTAwNzA5NTUsImlzcyI6Imh0dHBzOi8vc2xpdGUuY29tIiwianRpIjoicVl2anA3c2JTVkYzWVMiLCJleHAiOjE3OTI2NjI5NTV9.AN2OKLBi9Wo3_a4RfiHwMriCcOwsCIfOBLe2lwv3DgA) ### How is it measured? Questionnaires are distributed through mobile advertising to people located near the screens your campaign ran on, using the GPS coordinates of those screens. People who were in the vicinity during the campaign period are retargeted with the survey. Each study collects **500 respondents**: 250 Exposed ad recallers and 250 control group. Four campaign objectives are available, each with its own question set: [**Branding**](https://happydemics.com/en/essential-templates/standard)**,** [**Visibility**](https://happydemics.com/en/essential-templates/visibility)**,** [**Generate Business**](https://happydemics.com/en/essential-templates/business) **and** [**Drive-to-store**](https://happydemics.com/en/essential-templates/drive-to-store). The indicators included in your report depend on the objective selected, and cover: - **Market consumption:** whether the campaign reached people who actually buy in your category - **Attribution**: whether people correctly associate the ad with your brand - **Interest**: attention and curiosity generated by the campaign - **Enjoyment**: how the creative and the format were received - **Brand image**: shift in how your brand is perceived - **Consideration**: likelihood of choosing your brand in the future - **Intent**: concrete action people plan to take toward your brand ### What if my campaign runs in several countries or languages? One study covers **one country and one language**. If your campaign runs across several countries, you can either choose one country to measure, or run one study per country — in which case each country needs to meet the minimum impression volume on its own. Multiple cities are not an issue, as long as they are in the same country. In multilingual markets such as Belgium or Switzerland, the survey is run in one language only. The survey is always conducted in the local language of the country and cannot be run in another one. If several of your campaigns promote the same brand, they can sometimes be combined into a single study to reach a more robust sample. The trade-off is that you get one consolidated result rather than per-campaign performance. Your Account Manager can advise on this. ### When will I get my results? The study continues for up to **five days after your campaign ends**, and results are delivered during the following week. Collection speed depends on how many people the campaign reached. On smaller campaigns, or in smaller markets, collection can take longer. ### Where do I find my report? In your campaign overview, under **Reporting → Brand Impact**. ![](https://displayce.slite.com/api/files/qmxF8OLGd0sVYC/Capture%20d%E2%80%99e%CC%81cran%202026-09-22%20a%CC%80%2011.56.05.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoiWUdnaWF2bURyNTM1RXgiLCJpYXQiOjE3OTAwNzA5NTUsImlzcyI6Imh0dHBzOi8vc2xpdGUuY29tIiwianRpIjoicVl2anA3c2JTVkYzWVMiLCJleHAiOjE3OTI2NjI5NTV9.AN2OKLBi9Wo3_a4RfiHwMriCcOwsCIfOBLe2lwv3DgA) ### How do I share my report? Two options: - **A shareable link**, which you can send to anyone, including people without access to the platform. The link can display the report in a different language from the one the survey was run in — useful when reporting to an international team. - **A PDF export**, which is the right format when the report goes into a presentation or a deck. ### How do I read my results? Each indicator is compared against a Happydemics benchmark for the category: - **+3 points or more above the benchmark** → excellent performance - **between -2 and +2 points** → average performance - **-3 points or below** → room for improvement ![Capture d’écran 2026-09-22 à 12.00.13](https://helpdesk.displayce.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202026-09-22%20%C3%A0%2012.00.13.png?width=412&height=583&name=Capture%20d%E2%80%99%C3%A9cran%202026-09-22%20%C3%A0%2012.00.13.png)   - [Knowledge Base](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#main-content) - [Get started](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#get-started) - [Set up my campaign](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#set-up-my-campaign) - [Set up my Line Item](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#set-up-my-line-item) - [Additional services](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#additional-services) - [Campaign follow-up](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#campaign-follow-up) - [Troubleshooting](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#troubleshooting) - [Inventory](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#inventory) - [Other](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#other) - [New releases](https://helpdesk.displayce.com/en/knowledge/knowledge-base?hsLang=en#new-releases) - [FAQ](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#main-content) - [Set-up](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#set-up) - [Troubleshooting](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#troubleshooting) - [User access](https://helpdesk.displayce.com/en/knowledge/faq?hsLang=en#user-access) [![DSP Dark](https://helpdesk.displayce.com/hs-fs/hubfs/DSP%20Dark.png?width=300&height=53&name=DSP%20Dark.png "DSP Dark")](http://displayce.com) Copyright © 2025, Displayce