The reporting section on the platform is easily accessible through your dedicated campaign space. It provides a comprehensive range of reporting tools that allow you to track and analyze the real-time performance of your campaigns.
These reports typically include data such as impressions, plays, screens engaged, CPM (impressions and plays), detailed budget allocation per screen, and more. Everything is designed to make campaign performance analysis as transparent and straightforward as possible. This enables you to monitor your purchases per hour and apply a variety of filters: line item, agency, distribution universe, distribution day, creative, etc.
Naturally, all elements present in the reporting space can be downloaded in CSV, XLSX, JSON, and PNG formats, enabling more in-depth analysis or sharing with stakeholders.
Overall, these reports provide a comprehensive view of advertising campaign performance, empowering you to make data-informed optimization and strategic decisions.
Overall functioning :
You will find in this tab a table that sums up your distribution.
More detailed information is available when a line item is added as a filter.
The troubleshooter will open with information about the last 24 hours of broadcast. You can select the date you are interested in with the date selector.
Please note that troubleshooting data is stored for 90 days after the end of the campaign. After this period, the data will no longer be available.
Why use the troubleshooter?
In the Overview, I noticed a decrease in the fill rate on one of my line items...
In the Troubleshooter tab, I have a summary of the status of my line items with information on the Bid rate and the Win rate over the last 3 hours.
I select in the table the line item to be analysed or I add it as a filter.
How to read the troubleshooter?
Bid requests by status :
This funnel chart allows me to see the distribution of received Bid requests with the proportions of responded, won and billed
-> Bid requests received -> Responded (depending on targeting) -> Won (bids won) -> Billed (bids actually bought)
Win rate per hour :
This graph shows the breakdown per hour of the number of bids won over the number of bids responded. The higher the percentage, the more impressions are delivered, the higher the media cost and the better the campaign performance.
Bid rate per hour :
This graph shows the breakdown by hour of the number of bids answered over the number of bids received. This indicates how often a buyer bids in response to a Bid request. A low Bid rate may indicate a system configuration problem or bidder performance issues.
Hourly monitoring - Why aren't we buying ?
In this section you will find detailed graphs showing :
- BR received per hour : The breakdown by hour of Bid response and Bid request declined over the total Bid request received
- No bidding reasons : A table listing the No bids reasons and the corresponding number of Bid requests declined
- BR responded per hour : The breakdown by hour of the status of Bid requests responded with the number of Billed, Lost and Not broadcasted
- Loss reasons : A table listing the Loss reasons and the corresponding number of Bid requests lost