Footfall Uplift

What is Footfall Uplift?

Footfall can be defined as the number of people entering a store. It is an indicator of how audiences behave in the real world, indicating who, what, when, and how often audiences visit stores and competitors.

This option allows you to measure the impact of your campaign on your shop visits.

The analysis of the uplift in shop visits is carried out by our partner Adsquare.

How is it measured?

Through the use of anonymous mobile geolocation data, Adsquare establishes two groups of people of equivalent volume:

• the exposed group is established with the people potentially exposed to the advert, i.e. who were located within a radius close to the screens that broadcast your advert during the period.
• the unexposed group is established with a sample of people not exposed to the commercial For each group, Adsquare analyses in-store traffic over the period and compares the data to measure the uplift of visits by people exposed to your campaign.

Why is this service useful?

The Footfall measurement provides an additional ad engagement KPI: the number of consumers who visit a store or other physical location after being exposed to a marketing campaign. Thanks to the real-time delivery of this KPI, you can optimize your drive-to-store campaigns more efficiently, optimize spend and validate your media investment.

How to activate Footfall Measurement?

Adsquare’s Footfall Measurement functionality can be set-up within your DSP’s interface.

1. Activate adsquare's Footfall Measurement
2. Identify your store locations
3. Set-up and run your advertising campaign
4. Receive consumers' store visit information in real time
   
   

Footfall advertising is a type of advertising campaign that is designed to drive in-store visits to physical retail locations. Adsquare is a platform that provides location-based targeting for advertising campaigns. To effectively manage a footfall advertising campaign on Adsquare, here are some key steps you can follow:

1. Define your target audience: Before launching a footfall advertising campaign, it's important to define your target audience. Who are your ideal customers? Where are they located? What are their interests? This information will help you determine the targeting parameters you need to set up in Adsquare.

2. Create engaging ad content: To drive in-store visits, your ad content needs to be engaging and relevant to your target audience. Use eye-catching visuals, clear messaging, and a strong call-to-action to encourage people to visit your store.

3. Set up your Adsquare campaign: Choose your targeting parameters based on your defined audience, select your ad format, and set your budget and campaign duration.

4. Measure your campaign performance: As your footfall advertising campaign runs, use the analytics provided by Adsquare to track its performance. This will help you understand which targeting parameters and ad content are driving the most in-store visits.

5. Optimize your campaign: Based on the insights gathered from your campaign analytics, you can optimize your campaign to improve its performance. This may involve adjusting your targeting parameters, ad content, or budget allocation.

6. Measure your campaign results: Once your footfall advertising campaign is complete, measure its overall results. Use in-store visit data to calculate your return on investment and assess the effectiveness of your campaign.

Overall, managing a footfall advertising campaign on Adsquare requires a deep understanding of location-based targeting and ad content optimization. By following these key steps, you can effectively drive in-store visits and measure the success of your campaign.

How to interpret Footfall Measurement Results?