Displayce DSP allows you to select in your line items one of the hundreds of Adsquare audience segments that you wish to reach. Indeed, the integration of Adsquare segments is done directly in the Displayce platform.
Within the DSP you will be able to identify which screens overweight which target' and especially WHEN. The heatmap is visible in the Insights. This way we will only buy live screens when the target is most represented.
This will also allow us to follow the target throughout the day according to their habits; ultimately the same principle as audience targeting in digital but adapted to DOOH.
Set-up Adsquare segments
- In your RTB campaign, create or edit a line item,
- In the Targeting part of your line item, under 'Audience data' you will find Adsquare,
- Choose the audience that suits you thanks to the search bar or by browsing the available categories,
- After selecting your audience(s), three options will appear. It allows you to choose if you preferred to boost the audience concentration, the reach or have a balance,
- In the Insights section (available on the top right of the map), a heatmap representing the time slots with the best scores for the selected audiences will allow you to see when we will buy.
Can I use several segments ?
You can select several targeting, however please note Adsquare does not allow you to target the intersection of multiple audiences.
For example, if you select 'Women' and 'Sephora', you will target panels around which there is an overweighting of women OR an overweighting of the affinity audience 'Sephora' but not women going to Sephora.
Understanding the heatmap
The heatmap allows you to see the time slots in the week where the audience concentration is at the highest next to the selected screens. We will only buy during those hours.
If you used dayparting, make sure those time slots are included in your schedule.
The score on the heatmap is an indication: it is the number of impressions of the frame with the most impressions during this time slot.
What are the best practices?
Our recommendation is to always look at your audience region by region (city by city would be the best) to make sure you're respecting behaviors from a specific area.
Geographic Availability of Adsquare Data
Adsquare data is integrated and available for campaign targeting directly within our DSP across a variety of markets. Here are the countries where Adsquare segments can be activated:
- France
- United Kindgom
- Belgium
- Spain
- Italy
- Germany