Buying

1) Select deals

Overview of Deals

When you access this page, you'll first see a summary of available deals that have been preselected based on your targeting criteria and campaign currency.

• Viewing Full Deal Names: To view the full name of a deal, you can either hover your cursor over the deal name for a few seconds or open the deal edit modal.
• Forecast Discrepancies: You may notice a difference between the maximum number of screens shown at step 2 (Targeting) and the number of screens displayed here. This discrepancy occurs because only screens with an associated deal are displayed.
  • In the Insights section, you will find a graph "Screens with no deals by venue types" and a table "Screens with no deal". You can also download both of these items. 

Modify Deal Selection

• Default Selection: All available deals are selected by default. To adjust your selection, click on the "Edit Deals" button.

  • Edit Deals Modal: In the new modal that appears, you can use the checkboxes to deselect the deals you do not want, or click "Remove All" to deselect all deals. Deselected deals will be automatically removed from the summary list.

• Publisher Filter: Use the "Publisher" filter to review deals from a specific media owner.

2) Bidding & Pacing

1. Bidding

In this section, you'll choose between two bid strategies: Bid at Floor CPM or Bid at Boosted CPM. Each strategy has its own advantages and trade-offs:

Bid at Floor CPM

• What It Means: Your bid will be placed at the exact CPM (Cost Per Thousand Impressions) you set. The DSP (Demand-Side Platform) will not bid higher than this amount.
• Pros: you won’t spend more than your set CPM and you know exactly what you’ll pay.
• Cons: you might lose out on some auctions if competitors bid higher.

Bid at Boosted CPM

• What It Means: You set a base CPM and a percentage range within which the bid can be increased. This allows our DSP to bid higher than your base CPM if needed.
• Pros: higher bids increase your chances of winning the auction.
• Cons: you might end up paying more than your base CPM if bids are boosted within the set range.

To use it: 

1. Activate the "Boost the CPM" Strategy: Within your line item details, look for the option to "Boost the CPM" under "Bid Strategy" and toggle it ON to enable the functionality.

2. Set the Boost Percentage: After activating the feature, you can input the desired boost percentage. This percentage will determine the increase in bid price across all deals within the line item. Adjust the boost percentage according to your campaign goals and budget considerations.

3. Observe the Forecast Adjustment: As you set the boost percentage, the forecast will dynamically adjust to reflect the impact of the increased bid prices on your campaign. You'll see real-time updates on projected impressions and forecasted spent based on the applied CPM boost.

4. View the New Range of Bid CPM: The platform will display the new range of bid CPM after applying the boost percentage. This range represents the modified bid prices for all deals within the line item.

5. Forecast of the Average CPM: In addition to the new range of bid CPM, we provide you with a forecast of the average CPM. This forecast takes into account the boosted bid prices and enables you to gauge the average cost per thousand impressions for your campaign, across all publishers and selected deals, aiding in budget planning and performance assessment.

 

2. How do I choose my pacing option?

Here you will need to define how you want your budget to be spent: evenly over time or as quickly as possible.

• If I want my budget to be spent evenly over time ...

... then I select the 'Even' option.
When this option is activated, the DSP smoothes the purchase over the course of the hour.
Note: pacing considers hourly capping at x 1.2 (pacing multiplier) to ensure that the entire budget is distributed, while stopping at the selected hourly capping.

• If ...
  - I'm not sure I can spend my entire budget
  - OR I've selected a guaranteed deal /!\
  - OR I want to spend as much as possible as soon as possible
  
  ... then I select the 'ASAP' (As Soon As Possible) option.
  When this option is activated, the DSP buys all the bid requests that correspond to my targeting and spending framework. The implication is that my budget will probably be spent quickly at the start of the hour, but I increase my chances of spending my entire budget.
  
  
  When using a guaranteed deal, the "ASAP" option has to be activated or you won't be able to reach the budget objective.

 

3. Capping

The capping section allows to to define the budget allocation.

• Automatic Capping: you can select this option so that our algorithm automatically calculates and updates both daily and hourly cappings of your Line Item. 

Cappings will be calculated everyday based on remaining budget, dayparting and time remaining to maximize buying. Please make sure to check your line item regularly for real-time updates on current cappings.

• Manual capping: select this option if you want to personalize the budget allocation

• • Daily capping: maximum budget to be spent per day on the line item.
  • Hourly capping: maximum budget to be spent per hour on the line item.
     
    

3) Triggering: Weather, Temperature, Air pollution, UV Index, Traffic

You can choose to run your campaign based on various factors such as weather, temperature, air quality, UV index, or traffic conditions. For example, if the weather forecast indicates heavy rain in a city, the DOOH panels in that city will display ads for waterproof jackets. Using triggers makes your campaigns more relevant and targeted by adapting the content to the context or audience.

To learn more about triggers, please refer to this page.

 

To use triggers, first select the type of trigger and then define the triggering criteria. You can combine several triggers.

 

Note: Using triggers will add 0.7 monetary units per trigger to the CPM (under the "data cost" section).

 

You're done! You can click on "Next" to move to step 4.