Mobile Retargeting

• 48% of consumers are more likely to click on a mobile ad after being exposed to the same ad via a DOOH campaign (Source: Ocean Outdoor / Nerro Insight),

it can be interesting to start with a DOOH campaign, by selecting the best screens for your target, and then re-expose people who have seen DOOH screen advertising on their mobile. 

By merging these channels, you can extend your reach and boost efficiency, combining the one-to-many DOOH reach with personalized one-to-one engagement of mobile.

Set up a mobile retargeting

Create your DOOH campaign:

1. Set up one or multiple line items, 
2. Define your flight period, targeting, buying options, upload your creatives, publish.

Activate the mobile retargeting service:

1. Select the 'Mobile Retargeting' option in the services area, 
   
2. Set up your budget, dates and CPM, 
3. Upload your material:

• URL targeting / Tracking Pixel,
• Creative Format (GiF or Jpeg).
  
  

How does it work?

1. Displayce provide the GPS coordinates and the time stamp for the DOOH campaign in real-time.
2. Locala creates audience clusters which include people who passed by the screens. The audience clusters are updated in live.
3. Locala shows the mobile ad to the created audience clusters. The volume will be higher by the end of the campaign.
4. A global report is available in the Displayce Platform. 

Mobile Creative Recommendation

Using mobile ad formats, you can create a seamless user experience that encourages users to click through to your website.

Using eye-catching designs and targeted messaging, the ad captures the user's attention and encourages them to take action. This results in a higher conversion rate and a more engaged email list for your business to leverage.

Mobile technical specifications: